Welcome to Nordic Business Forum 2022

Here you will find guidelines and information for the accredited media attending the event.

We look forward to seeing you soon!

Heli Hänninen
Content & Communications Specialist
+358 44 340 0050

Please note: during the event days, please contact my colleague Katri Rousu at +358 44 977 4203. She will be on top of all things media during the event.

Practical Information

Press Passes and Access

Please collect your press badge upon arrival at the press check-in at the Southern entrance of the event venue, Messukeskus. Please carry your press badge and ID with you at the event at all times.

In the seminar hall, accredited media can sit at any VIP seat. Our staff is also there to help you find a seat.

Additionally, let us know as soon as possible if there are any changes to the names or number of representatives attending the event.

The Press Room and Food

We have a dedicated press room on the second floor of the event venue. You may use the press room for work and storing your equipment. The live stream of the event will also be visible there. Additionally, our staff will be there to help you with any requests you may have.

The press pass includes lunch and snacks for both event days. Lunch will be served at the same buffets as our event guests at the networking area. During the other event breaks, you will find snacks in the press room. Coffee and tea will be available throughout the event.

Event Agenda and Speaker Interviews

You can find the up-to-date event agenda on the event website. All media representatives can participate in all of the main stage sessions—including VIP sessions.

We will not host press conferences, but most speakers have allocated some time for interviews. Many interviews have already been agreed on, but for any additional interview requests, contact us at media@nbforum.com.

Photographing and Filming

The accredited press can take photos and record videos during the conference, but please note that you are not allowed to record, stream or broadcast full presentations. Broadcast cameras can be present in the seminar hall, but you can publish only 5 minutes of a session.

Please be considerate of the seminar audience and their view of the stage while taking photos and filming.

The seminar is also photographed by the event organizer. Feel free to use our pictures provided in this photo gallery.

Electricity sockets for press videographers can be found in the seminar hall (see the picture below).

Brella Event App

Just like our event guests, you may also download our Brella event app. You should have received a unique join link to set up your profile (sent from noreply@brella.io). Through the app, you have easy access to relevant information (such as the agenda), but it also allows you to book meetings with our event guests. For more detailed instructions about using the Brella event app, check our event website.

Nordic Business Forum 2022

The 2022 conference is the 11th annual Nordic Business Forum. The main theme of the event is Future-Focused Leadership. The speeches focus on the theme in the context of organizational culture, future of work, brand strategy, and macroeconomics.


The event gathers around 7,000 attendees from almost 40 different countries at Messukeskus. While most of the audience comes from Finland, there are also hundreds of people joining from the Baltics and Nordics. Also, there are people coming from many other countries such as the UK, Germany, and Belgium.

NBForum 2022 attendee statistics

  • Board member 6.5%
  • CEO 15.8%
  • Chairperson 2.6%
  • Employee 12.6%
  • Founder/Owner 7.3%
  • Manager 31.9%
  • Other C-level 22.9%
  • Student/Unemployed 0.4%

The event will also be followed via live stream with an estimated 25,000 live stream viewers worldwide.


  • Yuval Noah Harari – Historian, Bestselling author of Sapiens, 21 Lessons for the 21st Century, and Homo Deus
  • Joseph Stiglitz – Nobel Prize-Winning Economist and Former Senior Vice President and Chief Economist of the World Bank
  • Amy Edmondson #1 business thinker in the world, a pioneer in psychological safety
  • Rutger Bregman – The hottest thinker in economy and philosophy, author of the bestsellers Humankind and Utopia
  • Erin Meyer Professor at INSEAD and Harvard Business Review contributor
  • Martin LindströmBranding & Business Culture Expert and bestselling author
  • Jitske Kramer Corporate Anthropologist
  • Petter StordalenInvestor, Hotel Owner, Property Developer, and Environmentalist
  • Zoe ChanceProfessor of Marketing at the Yale School of Management and Author of Influence Is Your Superpower
  • Duncan Wardle2022 Speaker Contest Winner, Former Head of Innovation and Creativity at Disney
  • Miki KuusiCEO of Wolt
  • Kristel Kruustük Founder of Testlio


One of the core values of Nordic Business Forum is sustainability. We have taken sustainability into consideration, for example, in our menu choices by emphasizing local ingredients, game, and fish. We will donate all eligible products to Veikko & Lahja Hurstin Laupeudentyö ry. In addition, Nordic Business Forum donates tree plants to compensate for the computational carbon footprint of the main event.

Students Working at the Event

In Finland, we are collaborating with Haaga-Helia University of Applied Sciences. Every autumn, we provide hundreds of Haaga-Helia students with an opportunity to gain work experience from our main event in Helsinki. Haaga-Helia students gain 3 ETCS for their degree for working as temporary customer service staff and in other support roles at Nordic Business Forum event in Helsinki.

The Event Partners

We are incredibly grateful to all our partners for their support and commitment to making our events an unforgettable experience each year. Below is a list of our partners:

Main Partners: Builder.ai, Fonecta, OmaSP, PwC, ŠKODA

Partners: Avidly, City of Jyväskylä, Enterprise Estonia, Gofore, iCleanic, Kämp Collection Hotels, Mercuri Urval, MySpeaker, Posti, Roschier, Rototec, Silen, University of Jyväskylä Executive MBA, Village Works

Media Partner: HS Visio

About Nordic Business Forum


Nordic Business Forum organizes annual business conferences that inspire leaders towards better leadership. We believe that inspiring and equipping business leaders who want to make the world a better place is a powerful way in which we can affect the whole society at large. We do what we do to empower leaders to change the world.

What makes Nordic Business Forum conferences so exceptional is the unique combination of people, knowledge, and experience. At the conference, the world’s best business experts help the attendees take their leadership skills and business to the next level. Through the community of diverse C-level leaders, attendees can make new connections and widen their networks. Finally, we take pride in offering an event experience like not other – an experience our participants will remember.

The Company and Its History

Nordic Business Forum was founded in December 2008 by Hans-Peter Siefen and Jyri Lindén. The first events were organized in Jyväskylä, Central Finland. The company headquarters is still located in Jyväskylä, but the main annual conference has been held in Helsinki since 2014.

Over the past few years, Nordic Business Forum has grown into Business Forum Group by acquiring a part of Oslo Business Forum in Norway and DenkProducties in the Netherlands. Therefore, besides the flagship event in Finland, the company organizes events in the Nordics and Benelux Countries. Nordic Business Forum conferences attract altogether over 10,000 attendees annually and tens of thousands of live stream viewers from all over the world, making Nordic Business Forum one of the most significant business conferences in the world. In recent years, the company has also arranged multiple online events and intensive courses.

The company has offices in Jyväskylä and Helsinki in Finland, in Tallinn, Estonia, in Oslo, Norway, and in Amsterdam, the Netherlands. The co-founder of the company, Hans-Peter Siefen, operates as the CEO of the group (Business Forum Group). Since March 2022, Priit Liiv has been the Interim Managing Director of the Nordic Business Forum company.

Past Speakers

Nordic Business Forum is known for its extraordinary speakers. The list of past speakers includes prestigious names such as Barack Obama, Al Gore, Jack Welch, Arnold Schwarzenegger, Arianna Huffington, Sir Richard Branson, Steve Wozniak, Ben Bernanke, George Clooney, Simon Sinek, and Brené Brown.