Event Information for the Event Days
For more detailed information, visit our complete event info page, chat with one of our customer service staff members on-site, or reach out to our customer care!
Agenda
Day 1
Wednesday, 24 September 2025
08:45
10:00
Please note that the session is only for First Class and VIP attendees at the venue. If you want to upgrade your ticket, please contact our customer care.
11:00
Enjoy food and drinks on us at the networking area
12:00
Learning points:
- What identifies industry leaders in future readiness
- What defines a company’s preparedness for the future
- How to anticipate and adapt to external changes
- How to simultaneously focus on innovation in the long term and adaptability in the short run
13:00
Learning points:
- Learn new approaches to attracting, developing, and retaining top talent
- How to create an environment where employees think like business owners, take accountability, and drive results
- Learn to identify and dismantle outdated work practices that hinder growth and innovation
- Gain actionable insights on how to prepare your organization for the evolving landscape of work and stay ahead of the curve
13:50
Book meetings with Brella and enjoy Live Studio interviews
14:45
Learning points:
- Understand why a strong culture is ever more important in an age of mobile talent
- Recognize how humanistic leadership brings culture to life through learning
- Identify how, as a leader, you can foster focus, energy, and connection
- Reflect on how you can define and help to craft a culture that lasts for generations
15:40
Learning points:
- How to transform a fading legacy organization into a globally relevant brand
- How to create a shared purpose and align your organization around a clear and compelling vision to drive meaningful change
- How to build a purpose-driven culture, measure impact beyond profits, and lead in a way that earns trust at every level of the organization
16:20
Enjoy the catering and conversations, or just relax
17:15
Learning points:
- How to build for a real problem, not for a business plan
- How to embrace the fact that your company will outgrow you
- Why the hardest conversations are the most important ones
- How Vinted entered new markets
17:50
Learning points:
- Learn the power of a strong why and how a strong purpose comes about
- What playing the Infinite Game means in culture building
- How to move beyond teamwork
- How to cultivate courage to lead in an uncertain world
19:00
Continue networking with other event guests after the main program.
19:00
Enjoy food and drinks with other VIP and First class guests until 22:00.
Please note that the session is only for First Class and VIP attendees at the venue. If you want to upgrade your ticket, please get in touch with our customer care.
Day 2
Thursday, 25 September 2025
07:45
08:30
Learning points:
- The science behind word-of-mouth and social transmission
- Why do some things catch on and become popular while others falter
- How can we generate more word of mouth for a product or service
Please note that the session is only for First Class and VIP attendees at the venue. If you want to upgrade your ticket, please contact our customer care.
09:30
Learning points:
- Disruptive insights from a tech enthusiast
- How businesses will need to adapt to survive and thrive in a world of disruption
- Practical tips on how to turn uncertainty into an opportunity
- How to foster a culture of curiosity, experimentation, and continuous reinvention
10:30
Learning points:
- How to utilize foresight for the benefit of your business
- How foresight should be used as a tool for strategy formation
- How to actively shape the future of your industry
11:00
Enjoy food and drinks on us at the networking area
12:30
Learning points:
- How foresight can help your team adjust to change
- How to tame uncertainty
- How to create teams and cultures that thrive in a world of constant change
13:15
Learning points:
- How and why to challenge assumptions
- How asking the right questions sparks creativity and innovation
- How simple questions can uncover hidden needs and drive customer-centric innovation
- Practical ways to embed curiosity, agility, and continuous improvement into your organization
14:20
Enjoy the catering and conversations, or just relax
15:15
What changes in consumer and customer behavior have occurred as the world has undergone unprecedented changeLearning points:
- What changes in consumer and customer behavior have occurred as the world has undergone unprecedented change
- Which new trends are here to stay
- How organizations can adapt and motivate their leaders and employees to get on board
- How to pivot strategy, thinking beyond crisis, and change minds to drive success
16:05
Learning points:
- How to unlock creativity
- How to approach strategy and product creation with an artist’s mindset
- How to cultivate an environment where intuition, inspiration, and peak performance can thrive
- How to understand the art of listening
17:00
Continue networking with other event guests after the main program.
This schedule may be subject to change.
You can find the full schedule including the side stages on the agenda page.
Venue Map
You can find this 3D map also from a separate website: go.nbforum.com/NBF20253DMap
Get the Brella Event App
Download the event app to book networking meetings, check the full agenda, access the recordings, and more.
Event name: Nordic Business Forum 2025
If you don’t see the event after signing in, click ‘join event’ and input your unique join code. You can find your code from the invitation email in your inbox using the sender name (Brella | Nordic Business Forum) and email address (noreply@brella.io). Remember to check your spam and promotions folders.
Buffets and Restaurants
All the food and non-alcoholic refreshments will be available throughout the two days on our bill.
- Local and Sustainable Buffets: Most of the ingredients used in our food have been grown and harvested in Finland. Some spices, coffee, and tea can’t be easily found here in the north, but we prioritize using local ingredients to the best of our ability. We offer vegan and vegetarian options, and source game meat and wild fish to respect our environment. Enjoy Finland’s vegetables, berries, fruit, fish, and game!
- Food Trucks and Restaurants: In addition to the buffets, there are a number of food trucks and restaurants offering free food during the two days. Visit them to get a variety of flavors – from reindeer kebabs to fresh fishburgers and other local treats.
- Special Diets: On all the buffets, there are lactose free, gluten free, and vegan options available. If you have any questions or specific dietary restrictions, just ask our staff with orange scarfs and bow ties for help!
Evening Program
After the Main Stage program on Day 1, there are evening opportunities to help you unwind, connect with fellow attendees, and continue enjoying the NBF vibes.
VIP Evening — For VIP and First Class Guests
📍 Networking Area
🕖 Wednesday, 24 September | 19:00–22:00
If you have a VIP or First Class ticket, you’re warmly invited to an exclusive evening gathering right after the Main Stage program ends. Come enjoy a delicious dinner, refreshing drinks, and great company. Expect a lively atmosphere, music entertainment, and a DJ to keep the energy high!
Afterparty at Marski by Scandic — Open to All Event Guests
📍 Marski by Scandic, Mannerheimintie 10, Helsinki
🕙 Wednesday, 24 September | Starting at 22:00
Not ready to call it a night? Join us at the official NBF afterparty at Marski by Scandic. Show your NBF 2025 event badge at the door between 22:00 and 23:00 and enjoy a complimentary welcome drink. At 23:00, the evening heats up with the help of DJ Joseysradios and a surprise act at 23:00.
VIP and First Class Extras
VIP Sessions
During the event, VIP and First Class customers can enjoy two extra content sessions on the main stage with Jonah Berger and Gianpiero Petriglieri. More from the agenda page.
VIP Evening
First Class Sessions
During the Main Stage breaks, all First Class guests can join these exclusive sessions at the First Class Lounge:
24 September:
🔸 11:15-11:45 Q&A Session with Howard Yu
🔸 13:55-14:20 Q&A Session with Sukhinder Singh Cassidy
🔸 16:25-16:55 Q&A Session with Ben Hodges
25 September:
🔸 11:05 – 11:30 Q&A Session with Aki Kangasharju
🔸 14:30 – 15:00 Q&A Session with Jonah Berger
🔸 17:05 – 17:35 Q&A Session with Rick Rubin
🔸 17:35 – 18:05 Q&A Session with April Rinne
First Class Lounge & Catering
Interpretation
We offer free AI interpretation for all Main Stage presentations in over 60 languages with the help of Wordly.ai.
You can access audio and subtitles directly through the ‘Interpretation’ tab in the Brella event app. No extra devices or downloads needed—just plug in your headphones and enjoy the event in your preferred language.
Instructions to use the interpretation:
- Download the NBF 2025 Brella App
- Connect your headphones
- Select the ‘Interpretation’ tab
- Choose your language
- Enjoy audio or text based AI translations
Accessibility
We want every guest to feel welcome and comfortable at Nordic Business Forum. All the relevant information has been gathered to our accessibility website. Our staff is also always happy to help!
Safety
- ID and Tickets: Please remember to carry your ID with you throughout the event. Also, you should always only use your own event badge.
- Health Measures: With thousands of people joining the event, we want to ensure everyone stays safe. We encourage you to stay home if you are ill during the event days. If you cannot attend the event live due to illness, you can easily transfer your ticket to a colleague or join us remotely via live stream. We also want to encourage practicing good hygiene at the event. We have hand sanitizer easily available and plenty of bathrooms for washing your hands.
- First Aid: First Aid by Finnish Red Cross is on duty the entire time during the event. You can find them from the First Aid point or through any member of our staff. You may also call them directly at +358 40 450 3237. The emergency phone number in Finland is 112.
- Safety Mediator: There’s also a Safety Mediation service operated by our First Aid team. If you experience or witness inappropriate behavior or feel unsafe, you can reach out to Safety Mediators directly or submit a report through this form.
- Security: We have dedicated security staff at the event at all times. Additionally, be prepared for a security check prior to entering the networking area.
- Code of Conduct: All event guests, speakers, partners, and staff are required to uphold our code of conduct as we want everyone to be able to join the event in a friendly and safe environment. We prohibit discrimination of any kind and harassment, bullying, or disrespectful behavior in any form will not be tolerated. Any infractions or violations of this code will lead to immediate expulsion from the event without a refund.
Sustainability
Nordic Business Forum 2025 is now officially Nordic Swan Ecolabelled – making us the first large-scale business conference in the Nordics to earn this respected environmental certification!
We’ve been actively working on sustainability since 2011, and this recognition is both a milestone and a motivator. This recent Nordic Swan Ecolabel process offered new insights and helped us improve various aspects of our production.
If you are attending, please remember that you can do your part as well! Here a few simple yet impactful tips:
✅ Use public transportation or a bicycle to arrive at the venue
✅ Recycle your waste during the event
✅ Minimize your own food waste
✅ Bring your own water bottle to use and refill during the event
✅ Take lessons from the conference into practice to make the world a better place
Thank you for working with us for sustainability!
Can't find what you're looking for?
For more detailed information, visit our complete event info page, chat with one of our customer service staff members on-site, or reach out to our customer care!