Alex Osterwalder

Inventor of the Business Model Canvas

Competing on Business Models

Business models and value propositions age faster than ever before, spurred by rapid technological change, increased uncertainty, market volatility and ever-changing customer needs – making business model innovation and value proposition design an essential strategy for driving value-creating growth.

One of the world’s most influential proponents of business model innovation and value proposition design, Alexander (Alex) Osterwalder provides a framework for large companies and startups to innovate by rapidly experimenting with new business models and value propositions. He is co-founder of Strategyzer, a leading software provider that helps organizations develop growth engines, better customer understanding, more attractive value propositions and powerful business models via online applications and blended online/offline courses.

Osterwalder invented the “Business Model Canvas,” a strategic management tool to design, test, build and manage business models. The tool – successfully used by such leading organizations as Coca-Cola, GE, P&G, Mastercard, Ericsson, LEGO and 3M – is detailed in his first book, international best-seller “Business Model Generation” (Wiley, 2010). Crafted alongside Professor Yves Pigneur, Osterwalder’s long-time co-author and former Ph.D. supervisor, as well as 470 collaborators from 45 countries, the book was initially self-published in 2009 with an innovative crowd-funded business model. It was named among the 12 best business books of all time by USA Today. More recently, Osterwalder published “Value Proposition Design: How to Create Products and Services Customers Want” (Wiley, 2015), which explains how to gain greater fit between a product and its intended market.


Competing on Business Models
It is increasingly difficult to gain a competitive advantage based on product and technology innovation alone. In this interactive talk, Osterwalder illustrates the potential competitive edge of business models, by discussing seven business model strategies and having participants identify and assess their current strategy.

Building Invincible Companies
Established companies and their leaders face a triple challenge: How can they endure disruption, appease investors, and reinvent themselves for future growth? This practical session will examine how leaders and their organizations can overcome challenges by improving internal infrastructure and resources. Osterwalder will also introduce a new concept that helps companies evaluate their readiness for the future.

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