Dan Toma

Author of The Corporate Startup

Corporate Startup - Innovation Beyond Post-it Notes

Dan comes from an entrepreneurial background – he has been involved with technology startups across the world. Puzzled by the questions ‘why are innovative products mainly launched by startups?’, he focuses on enterprise innovation strategy – specifically on the changes blue-chip organizations need to make to allow for new ventures to be built in a corporate setting. In this capacity he worked with companies like Deutsche Telekom, Bosch, Jaguar Land Rover, Bayer, John Deere or Allianz. Dan has also worked with various government bodies, in Asia and Europe, helping developing national innovation ecosystems and implement national innovation strategies.


Corporate Startup – Innovation Beyond Post-it Notes 
Letting teams play with post-it notes is not innovation. Spending serious money on a fancy office for your new innovation lab is not going to yield the results you hope to see. Customers will not use your product because they are impressed by your R&D spending. So, what is innovation all about?

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