Avinash Kaushik

Digital Marketing Evangelist

See, Think, Do, Care: Driving Innovation from Customer Intent


Avinash Kaushik is the Digital Marketing Evangelist for Google and the co-Founder of Market Motive Inc.

Through his blog, Occam’s Razor, and his best selling books, Web Analytics: An Hour A Day and Web Analytics 2.0, Avinash has become recognized as an authoritative voice on how executive teams can leverage digital platforms and data to out-innovate their competitors and achieve superior financial results.

Avinash puts common sense frameworks around the often frenetic digital world, and combines that with the philosophy that investing in talented individuals is the key to long-term success. He passionately advocates customer centricity and leveraging bleeding edge competitive intelligence techniques.

Avinash has received rave reviews for bringing his energetic, inspiring, and practical insights to companies like P&G, Dell, Time Warner, Chase Bank, Hyatt, Porsche, and IBM. He has delivered keynotes at a variety of global conferences, including Search Engine Strategies, Ad-Tech, Monaco Media Forum, iCitizen, JMP Innovators’ Summit, The Art of Marketing and Web 2.0.

Acting on his passion for teaching Avinash has lectured at major universities such as Stanford University, University of Virginia, University of California – Los Angeles and University of Utah. He is also on the Advisory Board of University of Toronto Rotman School of Management’s program on CRM Excellence as well as on the Advisory Board of University of California at Irvine’s program on Web Intelligence.

Avinash has received honors such as Statistical Advocate of the Year award from the American Statistical Association, Rising Star award from the Direct Marketing Educational Foundation, and Most Influential Industry Contributor from the Digital Analytics Association.

Avinash Kaushik will be speaking at NBFSweden about the future of marketing and how it depends on audience intent powered by behavior. According to him, marketers need to shift their mindsets from a focus on demographics and psychographics to thinking about how to meet audience intent through creative content and key data insights. In this session, you’ll learn how to drive new and rapid innovation in your digital strategies to accelerate revenues by adapting to the next generation of marketing.

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