Nordic Business Forum 2025 Speaker
Sukhinder Singh Cassidy
Sukhinder is a seasoned executive with over 25 years of experience building and scaling global companies like Google, Amazon, Yodlee, and Joyus. She currently leads Xero, a fast-growing cloud accounting platform serving over 3 million small businesses worldwide.
Previously, Sukhinder led StubHub, the premier consumer ticketing marketplace for live entertainment, through its $4 billion sale. She’s also the founder of theBoardList, a platform connecting CEOs with diverse board talent. Sukhinder has served multiple boards including TripAdvisor, Urban Outfitters, and J.Crew, and currently serves as lead independent director at Upstart.
3 Reasons to Learn from Sukhinder
Master Growth and Profitability at Scale
As CEO of Xero, Sukhinder led the company through a transformation that doubled its market value and surpassed global cloud performance indices. Her leadership proves how strategic clarity and operational excellence can fuel high-growth, profitable businesses—even in challenging markets.
Lead with Entrepreneurial Insight from the Inside Out
Having built and scaled businesses at Google, StubHub, and her own startup Joyus, Sukhinder brings a rare blend of entrepreneurial grit and executive discipline. She offers powerful insights on navigating uncertainty, making bold bets, and turning risk into a strategic advantage.
Champion Diversity and Purpose in Leadership
A passionate advocate for inclusive leadership, Sukhinder is the founder of theBoardList and author of Choose Possibility. Her approach helps leaders go beyond traditional success metrics—focusing on purpose, diversity, and impact to drive long-term value.
Sukhinder's keynote at Nordic Business Forum 2025
Scaling Culture without Losing Soul: CEOs’ Dilemmas from the Frontlines of Growth and Change
- Learn new approaches to attracting, developing, and retaining top talent
- How to create an environment where employees think like business owners, take accountability, and drive results
- Learn to identify and dismantle outdated work practices that hinder growth and innovation
- Gain actionable insights on how to prepare your organization for the evolving landscape of work and stay ahead of the curve
Sukhinder Singh Cassidy’s keynote will take place on 24 September 2025 in Helsinki, Finland.
Simon Sinek & Nordic Business Forum
Simon Sinek at NBF 2015
Leaders Eat Last: Sinek awed the crowd with his humanistic approach to leadership based on evolutionary biology.
Simon Sinek at NBF Sweden & Norway 2019
Capitalism, as Adam Smith envisioned it, is broken. Short-term finite thinking is to blame, leadership expert Simon Sinek declared during his keynote address at the Nordic Business Forum Sweden 2019. The result is the culmination of theories which claim that a company’s purpose is to maximize profits within the limits of the law and to prioritize shareholder value over customer and employee welfare.
Why We Chose Simon Sinek
Join Europe's Largest Business & Leadership Event
24-25 September 2025 | Messukeskus, Helsinki