World-class Business Conferences & Experiences to Remember

What started in 2010 as a small event in central Finland is now a Northern Europe-wide series of business events committed to building leaders who change the world. We cater to CEOs, business executives, and entrepreneurs alike, and host world-class business conferences in Finland, Sweden, Norway, the Netherlands, and of course also online. Our events attract about 10,000 attendees and tens of thousands of live stream viewers from all over the world.

Our events gather together business leaders, renowned experts, and preeminent thinkers to share ideas and build connections. Our flagship event in Helsinki has quickly risen to among Europe’s top business events.

Our attendees benefit from educational lectures by some of the world’s foremost business experts and have the opportunity to network with a diverse, high-level international crowd. We take pride in putting together an impressive speaker lineup and a top-notch customer experience to serve our bright-minded event attendees. At our events, you can focus on yourself and the inspiration, knowledge, and networks – we will take care of the rest and make sure it will be an experience to remember.

Company info

Nordic Business Group was founded in December 2008 by Hans-Peter Siefen and Jyri Lindén. The company operated until November 2011 under the name Finnish Community of Entrepreneurship. Since 2012, Nordic Business Forum Oy has been a subsidiary company of Nordic Business Group. The other subsidiary of Nordic Business Group is Nordic Business Investments Oy, which concentrates on real estate development.

In May 2019, Nordic Business Forum acquired a part of Oslo Business Forum, one of the largest and most prominent business conferences in Norway. Most recently, in April 2021, Nordic Business Forum acquired a majority of DenkProducties, a leading leadership event organizer in the Netherlands.

The first Nordic Business Forum was organized in 2010 and over the years the annual main event has grown to be one of the most significant business seminars in the world. We have offices in Jyväskylä, Helsinki, Tallinn, Oslo, and Amsterdam.

Nordic Business Forum Growth Rate

Company mission & goal

We believe that inspiring and equipping business leaders who want to make the world a better place is the single most effective way in which we can make an effect on the whole society at large.

Back in 2011, Nordic Business Forum set a 10-year goal of developing the annual main event into the most noteworthy business seminar in the world. Step by step we are pursuing to reach that goal by 2021.

Our values

Delivering value

It is very important to us to keep in mind why we do what we do every day. That is why we pursue to deliver value in everything we do. With every blog post or email we write, or an event or a meeting we hold, we aspire to identify what is the value we’re giving to our clients and other stakeholders.

Entrepreneurial mindset

We aim to encourage entrepreneurial mindset among organizations and people. We believe that entrepreneurship keeps the societies going and entrepreneurial mindset keeps the companies going. People with an entrepreneurial mindset are life-long learners who have the eagerness for personal development.

Fair deals

Our goal is to offer unique training experiences at reasonable prices.

Creating enriching interaction

We support open collaboration and positive relationships and pursue to create a healthy and enriching environment for networking in our events.

Cross-generational thinking

According to cross-generational thinking, we didn’t inherit this world from our parents, we merely lease it from our children. This also applies to our way of doing responsible business.

Behind the Scenes of Nordic Business Forum

Leaders Who Change the World – Documentary

In 2019, we got together with 7,655 leaders for our tenth annual Nordic Business Forum. To celebrate that milestone, we decided to film a documentary to capture our story – and the behind the scenes of our story.

The documentary reveals who are the people behind one of the most significant business conferences in Europe and how they organized such a massive event. The film studies different issues one faces when trying to build such a company – working under pressure, dealing with stress, fear of public speaking, and teamwork.


Aslak de Silva

Aslak de Silva


Aslak de Silva is the CEO at Nordic Business Forum.

Founders and Group CEO

Hans-Peter Siefen

Co-Founder, Group CEO

Hans-Peter Siefen is Nordic Business Forum co-founder, group CEO, and a major owner together with Jyri Lindén.

Jyri Lindén

Co-Founder, Member of the Board

Jyri Lindén is Nordic Business Forum co-founder and a major owner together with Hans-Peter Siefen.

Board of Directors

Mika Mäkeläinen

Chairman of the Board

Mika Mäkeläinen is a long-time entrepreneur and author. He is, for example, one of the founders at Frosmo, Siili Solutions Plc, and Rainmaker Group. Especially in Finland, he is also known as the author and publisher of Heaven + Hell books (2012, 2013, 2014). In addition to serving as the current chairman, he was the chairman of the board at Nordic Business Forum from 2013 to 2015.

Ari-Pekka Salovaara

Member of the Board

Ari-Pekka Salovaara is an angel investor and responsible for SMB customers at Visma. This includes companies in 10 different countries that generate 400 million revenues. Salovaara has done 30+ direct/indirect angel investments and he is a board of 15 companies.

Jenny Wolfram

Member of the Board

Jenny Wolfram is the founder and CEO of BrandBastion, a company that uses artificial intelligence to help brands have better conversations on social media while increasing their sales and improving their brand favorability. Wolfram was also nominated on the 30 under 30 list of Forbes magazine in 2017.

Saku Tuominen

Member of the Board

Saku Tuominen is an entrepreneur, author, and keynote speaker. He is the founder and creative director of a global education non-profit HundrED and co-founder of a restaurant company Financier Group. He has written 15 books on various topics like creativity, working life, the human mind, and internationalization.

Risto Lähdesmäki

Member of the Board

Risto Lähdesmäki is the co-founder of Idean Ltd. He has over 15 years of experience in designing digital services, user interfaces, and user experiences, helping to shape the future of UX/UI branding across startups and Fortune 500 corporations. In 2012, he internationalized Idean in Silicon Valley. Since then, Idean has also expanded to multiple other areas in the US and in Europe.

Hans Janssen

Member of the Board

Hans Janssen is the co-founder and CEO of DenkProducties, a dutch event organizer that became a part of the Nordic Business Forum group on April 2021. Janssen is also an owner at Nordic Business Forum group.

Jyri Lindén

Member of the Board

Jyri Lindén is a co-founder and a major owner of Nordic Business Forum together with Hans-Peter Siefen. Lindén is the CEO of Nordic Business Forum’s parent company Nordic Business Group (NBG), and also the CEO of the other NBG subsidiary: Nordic Business Investments (NBI). NBI focuses on real estate investing in Finland.


  • Nordic Business Group was founded in December 2008 by Hans-Peter Siefen and Jyri Lindén. The company operated under the name Finnish Community of Entrepreneurship until November 2011.
  • The first evening seminar was organized. In the beginning, the company hosted small evening seminars with local speakers and less than 100 attendees.
  • First team members were welcomed to the team!
  • First ever annual Nordic Business Forum was organized. The name of the event was Weekend Seminar.
  • Nordic Business Forum 2011 – Strength from Responsible Choices. For the first time, the event featured international speakers as Al Gore and Les Brown stepped onstage.
  • Priit Liiv, the first international full-time employee joined the team. New office in Tallinn, Estonia was opened.
  • Nordic Business Forum 2012 – Growth. The scope of international speakers grows. Speakers included inspiring business names like Brian Tracy, Daniel Pink, and Sir Richard Branson.
  • A professional board of directors was established to support the implementation of the company’s growth strategy.
  • Nordic Business Forum 2013 – Leadership. The size of the event grew from 2,300 (2012) to over 3,300 attendees.
  • The first event was organized outside Finland: Sales Mastery Day with Brian Tracy in Tallinn, Estonia with 630+ event guests.
  • Nordic Business Forum 2014 – Forward. The event was organized in Helsinki for the first time with an audience of 5,300 people and speakers such as Arnold Schwarzenegger and Jim Collins. Also live stream of the event was available for the first time.
  • A Nordic Business Forum event was organized in Stockholm for the first time. Andre Agassi, Chip Conley, and Chad Hurley among others inspired an audience of nearly 1,000 business executives.
  • At Nordic Business Forum 2017 the size of the audience grew from 5,700 (2016) to 7,500 business leaders from over 40 countries. Speaker lineup included Will Smith and Sir Richard Branson among others.
  • The first Nordic Business Forum event was organized in Oslo. 550 business minds gathered together to learn from Eric Ries, Alex Osterwalder, Seth Godin, and others.
  • Nordic Business Forum Stockholm event was organized for the second time. The event hosted nearly 1,000 business executives and entrepreneurs from 19 countries.
  • The first Speaker Contest was organized and James Hewitt won the contest. Hewitt won a spot in Nordic Business Forum 2018 lineup.
  • Nordic Business Forum 2018 brought together 7,500 business leaders and speakers such as Barack Obama and Gary Hamel.
  • Nordic Business Forum acquired part of Oslo Business Forum.
  • The second Speaker Contest was organized. Anssi Rantanen won the contest and joined the Nordic Business Forum 2019 speaker lineup.
  • Nordic Business Forum 2019, the tenth annual main event was organized. The event hosted 7,655 business executives and speakers such as George Clooney, Brené Brown, and Steve Wozniak.
  • Nordic Business Forum organized its first online-only events in May and September. The events attracted in total almost 5,000 attendees from around the world.
  • A documentary of Nordic Business Forum was released.
  • Nordic Business Forum acquired a majority of DenkProducties.

Tree donations

Since 2011, Nordic Business Forum has engaged with the initiative of donating a tree plant for every customer. In 2019, Nordic Business Forum donated a tree plant for every person who bought a ticket to the main event, which totaled 7,655 tree plants.

Throughout the year 2020, 6,046 people engaged with Nordic Business Forum’s online events and virtual masterclass, which is why an equal amount of trees were planted that year.

In total since the beginning of this initiative, Nordic Business Forum has donated 53,320 tree plants.

Inspiration for Two

During the years 2012 to 2016, Nordic Business Forum provided inspirational days for 25,000 students in junior high schools and high schools around Finland and Estonia. All of the Inspiration for Two work was done on a 100% voluntary basis by Nordic Business Forum without any subsidies from the government.

Nordic Business Forum Oy has been recognized with the following awards:

  • Entrepreneurship Educator of the Year Award 2016
  • Business Event of the Year 2015
  • ICT Product of the Year 2014
  • An Honorary Award for the Most Satisfied Customers 2014
  • Alvari Award 2012
  • Central Finland Marketing Deed Award 2011








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