Speed of Change Accelerates, Business Principles Remain

by Jukka Niemelä Mr. Tom Peters, a best-selling author of many business books, says most of the principles in his first masterpiece In Search of Excellence (1982) have held up “pretty well.” Most certainly they have. University students and young business professionals in their late 20’s, read that book, take the doctrines and adapt them […]

Persona in Canalibus

by Petri Parvinen Contemporary research on the efficiency and effectiveness of sales hovers above two key questions: adaptive interaction and value added.  Researchers and managers alike have noticed that the match between the customer’s and the salesperson’s personalities and interaction styles is more important than the salesperson’s personality or skills. “Lika bra leka bäst” (Swedish […]