Persona in Canalibus

by Petri Parvinen Contemporary research on the efficiency and effectiveness of sales hovers above two key questions: adaptive interaction and value added.  Researchers and managers alike have noticed that the match between the customer’s and the salesperson’s personalities and interaction styles is more important than the salesperson’s personality or skills. “Lika bra leka bäst” (Swedish […]

Nordic Thinkers 20 – the Greatest Business Thinkers of the Nordics

Similarly to 2012, Nordic Business Report continues to follow the example set by its American counterparts and to produce various interesting ranking lists of the people in the business sphere. These rankings tend to be the most popular sections of the business magazines in the U.S.  Last year, we listed the 20 greatest thinkers in […]