Des Traynor – The new role of marketing in a subscription first world – Full Keynote
Des is the co-founder and Chief Strategy Officer of Intercom, a company on a mission to make internet business personal. Des launched Intercom in 2011 as the first to bring messaging for sales, marketing, and customer service to one platform – helping companies of all sizes grow faster by building personal relationships with customers. Before […]
Des Traynor – The new role of marketing in a subscription first world – Nordic Business Forum
Des Traynor, the founder of Intercom shares how the role of marketing is changing as more and more businesses are becoming subscription-based. He points out why marketers should now focus on retention instead of conversion. The old world of marketing is one replete with hacks, tips, tricks, and techniques all designed to get a user […]
Seth Godin – How to Get Your Ideas to Spread – Nordic Business Forum 2016 – Full Keynote
Seth Godin is the author of 19 books that have been bestsellers around the world and have been translated into more than 35 languages. He’s also the founder of the altMBA and The Marketing Seminar, online workshops that have transformed the work of thousands of people. He writes about the post-industrial revolution, the way ideas […]
Seth Godin – How to Get Your Ideas to Spread – Nordic Business Forum
Seth Godin, the world-renowned marketing and leadership author inspires us on how to get our ideas spread when mass marketing and traditional advertising have moved to the past. Key points: • Mass marketing and traditional advertising don’t work anymore. • Everyone is a click away, which means that both opportunities, but also competition, are increasing. […]