Co-Creating Culture: How to Build Cultures with Your People, Not for Them

In a world where professionals are more mobile and organizations less stable, the role of culture has become more essential, and more misunderstood, than ever. Too often, culture is treated like a static blueprint: top-down, rigid, and resistant to change. But as Gianpiero Petriglieri, INSEAD professor and our Nordic Business Forum 2025 speaker, explains, “A […]