Nordic Business Forum 2027 Speaker
Raja Rajamannar
Raja Rajamannar is a senior fellow at Mastercard, serving as a true brand ambassador following an extraordinary 12-year tenure as chief marketing and communications officer of the company.
During his time leading the company’s integrated marketing and communications function, Raja transformed Mastercard into one of the fastest-growing brands in the world. He evolved the iconic Priceless campaign into a truly experiential, multisensory platform, infusing emerging technologies and advanced data analytics, while pioneering new standards in inclusive design.
In recognition of his thought leadership and real-world impact, Raja currently serves as an Executive Fellow at Harvard Business School and Yale School of Management, where he engages with faculty, executives, and students on the future of marketing and business transformation.
Raja is the Wall Street Journal bestselling author of Quantum Marketing, now available in 14 languages, and the inspiration for the Bloomberg Originals series Quantum Marketing with Raja Rajamannar
Raja at Nordic Business Forum 2027
From Vision to Value
In this keynote at Nordic Business Forum 2027, Raja Rajamannar explores why old marketing playbooks no longer work and how AI is making marketing execution much faster. Find out how marketing can prove its direct, measurable value to the business.
Learning points:
- Why old marketing playbooks no longer work.
- How AI is radically accelerating marketing execution.
- How marketing proves direct and measurable business value.
More from Raja Rajamannar
Read
Raja Rajamannar believes artificial intelligence poses one of the biggest threats marketers have ever faced. He also thinks it could usher in marketing’s next great opportunity.
In an interview on Business Insider’s upcoming CMO Insider podcast, Rajamannar argued that AI could ultimately elevate the profession rather than diminish it.
Watch
In this TED interview, Former CMCO of Mastercard Raja Rajamannar discusses the art of marketing for good and other concepts he explores in his book, Quantum Marketing: Mastering the New Marketing Mindset for Tomorrow’s Consumers, a Wall Street Journal bestseller.
Listen
Raja Rajamannar explains why the frameworks marketing was built on are six decades out of date, and why pre-testing new campaigns is less reliable than tossing a coin.
From cutting Mastercard’s advertising budget by 70% in favor of multisensory, to why Liquid Death hiring a witch beat Pepsi’s Super Bowl spend, Rajamannar argues AI is about to make every brand’s output look the same, and marketing itself is the last real point of difference left.
Join Europe's Largest Business & Leadership Event Online
22-23 September 2027 | Messukeskus, Helsinki