5 Leadership Learnings by Simon Sinek

Simon Sinek - NBF 2025 speaker

What does it take to lead in a world defined by complexity, change, and uncertainty? According to Simon Sinek, one of the world’s most sought-after leadership thinkers, it begins with playing a different game altogether. As Simon is getting back on our stage this September, we took a look at his insights at our events […]

How to Lead Better When the Rules Keep Changing

Sukhinder Singh Cassidy Interview Blog

Sukhinder Singh Cassidy knows a thing or two about leading through change. From scaling Google’s business across Asia to transforming the accounting platform Xero, her career is a blueprint in taking bold moves in uncertain times. As one of the speakers at Nordic Business Forum 2025, she offers a practical and inspiring take on how […]

How AI Should Change the Way We Create Strategy

AI is everywhere. We use it to draft emails, summarize notes, and translate documents. But according to Christian Stadler, a professor of Strategic Management at Warwick Business School, we’re missing the point if we treat it as just a faster search engine or a smarter spellcheck. In his keynote at NBF’s & Thinkers50’s Executive Summer […]

Create Marketing That Moves: The Science Behind Ideas That Spread

Speaker and professor Jonah Berger

Marketing isn’t just about clever slogans or flashy campaigns—it’s about making ideas move. At Nordic Business Forum 2025, Wharton Marketing Professor Jonah Berger will unpack the science of how to get messages to catch on, whether you’re launching a product, promoting a service, or championing a new idea at work. “There’s a science behind why […]

Fredrik Härén: Rethinking Creativity in a World Obsessed with Expertise

At our very first NBF Connect session, The Creativity Explorer Fredrik Härén delivered an energizing and unconventional session that broke away from the typical keynote structure—intentionally so. Rather than offering a fixed speech, Fredrik invited the audience to shape the conversation in real time, demonstrating creativity not just as a subject, but as a living, […]

How to Lead with Culture and Humanity in the Age of AI

In a time when AI is transforming how we live, work and lead, it’s easy to lose sight of what makes an organization truly successful: its people and culture. This topic took center stage in a recent webinar hosted we hosted with our friends from Oslo Business Forum, featuring Shane McArdle, CEO of Kongsberg Digital, […]

5 Lessons on Mastering a Mindset of Reinvention

Peter Hinssen, serial entrepreneur and speaker at NBF 2025

Peter Hinssen, entrepreneur, author, and pathological optimist, has spent over three decades riding the waves of technological change—and he’s never been more energized. “The speed of change is what I’m most excited about,” he says. “Just last week, I typed ‘Surprise me’ into ChatGPT and ended up in a full-blown role-playing game. I felt like […]

How to Break 6 Common Barriers to Innovation

Diana Kander, Innovation Expert

Diana Kander is a serial entrepreneur, innovation strategist, and bestselling author who’s made a name for herself by helping both global corporations and solo entrepreneurs with their innovation strategies. Her work focuses on the human side of innovation: the mindsets, behaviors, and leadership decisions that either unlock creativity—or quietly kill it. As one of the […]

5 Benefits of Networking at Business Events

People networking at Nordic Business Forum

Beyond the keynotes and learning sessions in business events, it’s the conversations, connections, and unexpected encounters that can sometimes have the biggest impact. We reached out to a few Nordic Business Forum attendees who are great at networking. CEOs, founders, authors, advisors—people who don’t just talk to others at events, but actually build meaningful relationships […]

How to Balance Authenticity and AI in Marketing

Abstract visual of Artificial intelligence. Created with Dall-E

AI is transforming marketing. From writing copy to analyzing customer data and predicting behavior, AI tools are revolutionizing how marketing teams operate. But with this comes an important question: Should AI replace marketing professionals entirely? The answer is no. (…and not just because, as a marketing professional, I think we are still needed—hehe.) This blog […]

Why Events Should Be Part of Your Marketing Strategy in 2025

Picture from Nordic Business Forum 2024 - business people mingling

How to make meaningful marketing activities in a world of digital information overload? Maybe the answer lies not in doubling down on ads or emails, but in rethinking engagement and lead gathering through events. Organizing events for your stakeholders creates impactful brand engagement. It can be an employee engagement event, a celebration for your long-time […]