Business Summit 2014 has gathered today over 300 growth entrepreneurs, managers and executives to learn about the Power of Stories in marketing and management at Marina Congress Center in Helsinki.
The event started with a Finnish speech consultant and author Juhana Torkki’s speech on the key to great corporate stories and continued on with entrepreneur and business coach Henkka Hyppönen’s speech on how to use stories as a tool for leadership and marketing.
The event ends with the main speaker Ken Segall’s speech on the power of simple in marketing. Ken Segall is the former “Apple ad guy” and known for working closely with Steve Jobs for over 12 years as a creative director for both NeXT and Apple. Ken is the man behind the legendary Think Different -campaign and the Apple’s iDevice naming convention, which started from iMac. Ken also gave a speech for the VIP guests in the morning on “Working the Steve Jobs way”, in which he described the passion and the focus with which Steve ran Apple.
Jyri Lindén, CFO, Nordic Business Forum Oy
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