Nordic Business Forum 2026 Speaker
Rahaf Harfoush
Rahaf Harfoush is a digital anthropologist, bestselling author, and Executive Director of the Red Thread Institute of Digital Culture. Her research explores how technology, culture, and innovation intersect to shape the future of work. Formerly part of President Obama’s digital campaign team, Rahaf is a trusted voice on the human cost of productivity obsession. Her books include Hustle & Float and The Decoded Company.
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Rahaf at Nordic Business Forum 2026
The Inner Game of Focus
Rahaf’s session reframes performance as an inside job. In a world of constant digital distraction, she shows how lasting success depends on mastering your inner landscape through daily rituals, intentional tech use, and value-driven choices. Rather than letting technology hijack your attention, she teaches leaders how to reclaim it to fuel clarity, creativity, and deep work. True performance starts with focused minds, not busier calendars.
Learning points:
- How to build unshakable focus by mastering the personal rituals that fuel clarity and creativity.
- How to partner with technology, rather than being driven by it, to reclaim your deep work time.
- How to align your digital tools with your personal values to achieve sustainable success.
More from Rahaf Harfoush
Read
Hustle & Float explores the hidden forces that lie at the heart of our productivity obsessed culture, and shows you how to reclaim your creativity and boost your performance — without sacrificing your health, relationships, or sanity.
Watch
Our obsession with productivity (to-do lists, life hacks, morning routines) is making us less productive, says digital anthropologist Rahaf Harfoush. She explains why we need to redesign our workday around creativity, not just efficiency.
Listen
Why do some of our best ideas come to us when we’re not sitting in front of a screen? And why are we our most productive after taking a break? The answers lie in the power of rest and recovery, and also pose new questions about how to better structure our work-life balance to recharge our productivity and creativity, instead of depleting them.
Join Europe's Largest Business & Leadership Event
16-17 September 2026 | Messukeskus, Helsinki