Seth Godin – How to Get Your Ideas to Spread

In Godin’s brave new world, the winners will be those who can find the weird people and lead them. The Internet of the early ‘90s was the Wild West: Swiss programmer Tim Berners-Lee had just developed the World Wide Web as we know it. Underground newsgroups had begun to proliferate on Usenet. Thousands of more […]

Ryan Holiday – Growth Hacking 101

In the absence of big budgets, startups have learned how to hack the system to build their companies. The so-called ‘growth hackers’ – hybrids of a marketer and a coder – have disrupted marketing teams. Growth hacking rethinks marketing from the ground up, starting from what Ryan Holiday calls “product-market fit” or PMF. Ryan Holiday, […]