Event Information

22 - 23 September 2027, Messukeskus, Helsinki, Finland

General Info
Agenda
Accessibility
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Before the Event

The Standard Ticket includes:

  • Two-day Conference Pass to the event in Helsinki: Experience insightful keynotes and discussions and connect with thousands of business leaders.
  • All-Inclusive Catering: Enjoy lunch, snacks, and non-alcoholic beverages on our bill throughout the event.
  • Matchmaking and Networking: Book meetings with senior decision makers with our event app.
  • Learning Materials: At the event, you’ll get a notebook and pen to help you learn. After the event, we will provide written summaries and other learning materials to support in you in taking the ideas into practice.
  • Access to the Recordings until end of year 2027: Revisit the event recordings through the event app until 31 December 2027.
  • Simultaneous Interpretation: Use our interpretation tool to listen in your preferred language (e.g. Finnish, Estonian, Latvian, and Lithuanian).

The VIP Ticket includes:

  • Everything included in Standard Ticket, AND…
  • VIP Seating: Sit closer to the Main Stage for a more immersive experience.
  • VIP evening: Enjoy dinner and drinks at the end of Day 1 in a more intimate setting.
  • VIP Session with Mark Ritson: Exclusive VIP Session at the Main Stage. 
  • VIP Session with Rachel Botsman: Exclusive VIP Session at the Main Stage. 

The First Class Ticket includes:

  • Everything included in VIP Ticket, AND…
  • Best Seats: Sit in the closest seats to the Main Stage.
  • First Class Lounge: Experience a more intimate area and connect with other First Class guests.
  • First Class Catering: Enjoy exclusive premium catering on our bill in the First Class Lounge.
  • Extra Q&A Sessions with Main Stage Speakers: Dive deeper into the event themes during the exclusive Q&A Sessions with Cal Newport, Rachel Botsman, and Philippe Aghion.
  • Meet & Greet with Esther Perel: Get to quickly meet Esther Perel in a more intimate setting.
  • Photo Opportunity with Jacinda Ardern: Get a professional photographer take a picture of you and Jacinda.

You can find your PDF ticket in our ticket portal. Each ticket must be assigned to an attendee before the event.

  • Multiple Tickets: The buyer needs to assign each ticket separately by adding the name and email of each attendee in the ticket portal.
  • One Ticket or Assigned Ticket: Update your information on the attendee dashboard. Remember to keep this information up-to-date.

All buyers and assigned ticket holders receive an email confirmation (from: info@nbforum.com), which includes a link to the ticket portal.

An Event Badge is needed to access the event and must be worn at all times within the event venue. To get your badge, you must have an assigned ticket in our ticket portal.

Getting your Event Badge:

Badge home-delivery in Finland (Recommended)

Attendees residing in Finland can have their badge delivered home before the event by updating their address information on the attendee dashboard by 15 August.

At the Pre-Check-In – In Finland, Estonia, Latvia, or Lithuania

  • Times and locations to be informed later

At Messukeskus

Collect your Event Badge from the check-in desk at Messukeskus upon arrival. To avoid queues, we recommend getting your badge through methods 1 and 2, if possible.

-> Important: Whenever you claim your Event Badge in person, remember to take your ticket and ID.

Nordic Business Forum 2027 is expected to host at least 8,500 event guests for the two days. Here a few recommendations on how to avoid queueing upon your arrival:

  • Collect you badge early! (Find the options on ‘Event Badges’ tab)
  • Arrive early well before the keynotes begin to not miss a thing
  • If possible, avoid peak times especially at the Southern Entrance (about 1h before the general Main Stage program begins)

How to get to the venue

Nordic Business Forum is held at Messukeskus (Helsinki Expo). There are two entrances to the venue: the Southern Entrance, which serves as the main entrance, and the Northern Entrance, accessible from the parking halls.

Public Transportation

We highly recommend using public transportation for sustainability and to avoid traffic and parking costs. Messukeskus is easily accessible by bus, tram, and train. You can plan your journey at hsl.fi.

Bicycle

We will have a guarded bicycle park close to the Southern Entrance of Messukeskus (Helsinki Expo). Changing rooms are also available to make it easy to change your cycling gear before entering the event. The bicycle park is guarded on Wednesday, 16 September from 8:30-22:00 and on Thursday, 17 September from 7:45-18:00. See the location of the bicycle park on our map.

Ferry

If you arrive in Helsinki via ferry, we recommend that you either take a taxi or a tram. You can plan your tram journey at hsl.fi.

For our Estonian event guests arriving with a ferry, we have organized transfer buses from the terminal to the venue and back. You can find more information about the Tallink package and bus transfers on this Estonian info page.

Plane

From Helsinki-Vantaa Airport, you can take the I or P train directly to Pasila railway station. The trains go about every 10-15 minutes and the ride from the airport to Pasila station takes about 30 minutes.

Alternatively, you can also grab a taxi from the airport (roughly 15 minutes and 35€).

Car

There are two parking areas next to Messukeskus:

Taxi & App Rides (Bolt, Uber)

Taksi Helsinki is our our official Mobility Partner at NBF 2026. To get to the event, you can order Taksi Helsinki through their app or by calling them at 0100 0700.

During the event, two exclusive Taksi Helsinki stands will be available at the venue for easy access to taxis:

1. At the Northern entrance at all times during the event

2. At the Western Entrance (Messukuja) — available on both event evenings

For app-based rides (Bolt & Uber), a dedicated pick-up and drop-off point is located near the Southern Entrance, across the road on Rautatieläisenkatu (eastbound).

During the Event

The exact opening times will be added closer to the event.

We do advise to reserve time for check-in, security check, and dropping off your coat when you plan your arrival time. We also recommend checking the detailed agenda once it’s out.

You can access the up-to-date agenda on the dedicated agenda page and on the event app once it opens (about a month before the event).

The venue map will be provided closer to the event.

We will provide an event app for quick access to event info, networking with others, and to watch the livestream and recordings. More details will be provided closer to the event.

We offer free AI interpretation for all Main Stage presentations in several languages. More details will be provided closer to the event.

All food and non-alcoholic beverages are included with your ticket and will be available throughout the event! 😋

Special Diets

Please inform your special diets by 22 August through the attendee portal in Kongressi.

Lactose-free, gluten-free, and vegan options are available in all buffets. If you have any questions or specific dietary restrictions, just ask our staff with orange scarves and bow ties for help!

We don’t have any official dress code, but many of our attendees opt for a business casual look. We will not be judging your fashion choices. We simply recommend to wear something that makes you feel both comfortable and confident, especially if you plan to network! Also, make sure to wear comfortable shoes (Messukeskus is BIG).

Important note: To accommodate guests with allergies and sensitivities, we kindly request you to avoid wearing perfumes, colognes, and other strong scents. Thank you for helping us maintain a scent-free space!

There will be quiet spaces for meetings and working at the venue. More information will be provided closer to the event.

All the info about accessibility at NBF 2027 can be found from this website.

We have two larger toilets at the venue that are accessible with prams and are equipped with a changing table and an armchair for breastfeeding. One is located at the Southern entrance and the other at the Northern entrance. 

You can always ask our staff for help!

Nordic Business Forum is Nordic Swan Ecolabelled event and has been since 2025.

The Nordic Swan Ecolabel process offered new insights and helped us improve various aspects of our production. If you are attending, please remember that you can do your part as well! Here are a few simple yet impactful tips:

✅ Use public transportation or a bicycle to arrive at the venue
✅ Recycle your waste during the event
✅ Minimize your own food waste
✅ Bring your own water bottle to use and refill during the event
✅ Take lessons from the conference into practice to make the world a better place

Thank you for working with us on sustainability!

Safety Information:

ID and Tickets

Please remember to carry your ID with you throughout the event and always use your own Event Badge with the lanyard attached.

Health Measures

With thousands of people joining the event, we want to ensure everyone stays safe. We encourage you to stay home if you are ill during the event days. If you cannot attend the event live due to illness, you can easily transfer your ticket to a colleague or join us remotely via livestream.

We also want to encourage practicing good hygiene at the event. Remember to use hand sanitizers available and wash your hands regularly.

First Aid

First Aid by Finnish Red Cross is on duty the entire time during the event. You can find them from the First Aid point or through any member of our staff. You may also call them directly at +358 40 450 3237. The emergency phone number in Finland is 112.

Security

We have dedicated security staff at the event at all times. All attendees will also go through a security check every time they enter the event area.

Code of Conduct

All event guests, speakers, partners, and staff are required to uphold our Code of Conduct as we want everyone to be able to join the event in a friendly and safe environment. We prohibit discrimination of any kind and harassment, bullying, or disrespectful behavior in any form will not be tolerated. Any infractions or violations of this code will lead to immediate expulsion from the event without a refund.

After the Event

The event recordings will be available until 31 December 2027 in the event app.

We highly recommend revisiting the recordings and rewatching your favorite sessions to ensure the learnings don’t get left behind!

To support your learning, we will send all attendees a comprehensive learning package by email about two weeks after the event, including:

  • An Executive Summary document with written summaries from each Main Stage Session
  • Summary slides about the main learnings from each session and themes
  • Visual summary drawings by Linda Saukko-Rauta
  • Materials shared by the speakers

We’d love to hear from you on social media! The official event hashtag is #NBForum2027. You can also tag us at @Nordic Business Forum or @NBForumHQ on your favorite social media platforms. If you have applied something you learned at the event in practice and would like to share your experience, you can use the hashtag #inspiredbyNBF.

To stay connected with us after the event, subscribe to our Leader’s Digest Newsletter for monthly insights and inspiration on leadership. You can also follow us on LinkedIn, Instagram, YouTube, and TikTok to get short and long-form business insights weekly. This way, you’ll see quotes, blogs, videos, and more to keep you inspired all year long!