Co-founder and CEO of HubSpot
Topic: How You Sell is Why You’ll Win in the New Era
Brian Halligan will have a moderated discussion on marketing and building disruptive customer experiences. He will discuss how he founded HubSpot in 2006, launched the concept of inbound marketing, and created an audience for the company’s products and services. He will also call on leaders to increase their focus on customer experience, which he sees as the key driver of growth in today’s market.
Brian Halligan is co-founder and CEO of HubSpot. Prior to HubSpot, Brian was a Venture Partner at Longworth Ventures and VP of Sales at Groove Networks, which was acquired by Microsoft. Previously, Brian was a Senior VP of Sales at PTC.
He has co-authored two books, “Inbound Marketing: Get Found Using Google, Social Media, and Blogs” with Dharmesh Shah, and “Marketing Lessons From The Grateful Dead” with David Meerman Scott and Bill Walton. Recently, he’s been writing about how to turn your startup into a scale-up.
He was named a Top-Rated CEO by Glassdoor in 2014, 2015, 2017, and 2018. Brian was also listed by Comparably as one of the Top 5 Best CEOs of a Large Company in 2018, as well as one of the Top 5 Best CEOs for Women and for Diversity in 2018. He was named an Ernst & Young Entrepreneur Of the Year in 2011 and an Inc. Founders 40 in 2016.
Brian is a senior lecturer at MIT’s Sloan School Of Management where he teaches Course 15.392 called “Scaling Entrepreneurial Ventures.”
In 2017, Brian donated $1.6 million to the Southern Poverty Law Center for Jerry Garcia’s guitar to support two things he cares deeply about: social justice and music. Around his hometown of Boston, his favorite charity is Camp Harbor View, serving over 1,000 youths from Boston’s at-risk neighborhoods through summer camp on Boston Harbor.
He has a BSEE from the University Of Vermont and an MBA from MIT’s Sloan School Of Management.
In his spare time, he practices his guitar, plays tennis, and follows the Red Sox