21 September 2022 - Helsinki, Finland
Professor of Marketing at the Yale School of Management and Bestselling author of Influence Is Your Superpower
Zoë Chance wants to get inside your head. More specifically, the Yale School of Management professor wants to help good people and businesses do good in the world. The more we understand what influences decision-making, the more we can make better decisions.
Through the lens of behavioral economics, Chance studies and teaches persuasion and decision-making, focusing on simple ways to understand how to help others lead richer, healthier, happier lives.
Matching Behaviors and Intentions
A keynote by Zoe Chance
During her keynote at Nordic Business Forum 2022, Zoe Chance will provide her answers to questions such as:
- What are the most challenging aspects of influence?
- What are the simple tweaks to make desired behavior easier?
- Why is behavioral economics key to your business?
Why Should You Listen to Her?
Her book Influence Is Your Superpower shares research-based, practical influence strategies to help you develop yourself as a good influencer within your organization and has been praised by Adam Grant and Seth Godin.
Her research findings have been published in influential business media such as Harvard Business Review, New York Times, Wall Street Journal, The Economist and Psychology Today.
Professor at Yale
Her popular MBA elective “Mastering Influence and Persuasion” is one of the school’s most sought-after courses.