21 September 2022 - Helsinki, Finland

Zoe Chance

Professor of Marketing at the Yale School of Management and Bestselling author of Influence Is Your Superpower

Zoe Chance wants to get inside your head. More specifically, the Yale School of Management professor wants to help good people and businesses do good in the world. The more we understand what influences decision-making, the more we can make better decisions.

Through the lens of behavioral economics, Chance studies and teaches persuasion and decision-making, focusing on simple ways to understand how to help others lead richer, healthier, happier lives.

What Behavioral Economics Can Teach About Influence

A keynote by Zoe Chance

During her keynote at Nordic Business Forum 2022, Zoe Chance will provide her expertise on topics such as:

  • The weird processes driving all decisions and behavior
  • The most powerful force of influence
  • The Magic Question

Insights on Her Keynote

We asked Zoe to give her thoughts on the upcoming keynote and the event theme future-focused leadership. Find out what she answered here.

Why Should You Listen to Her?

Bestselling Author

Her book Influence Is Your Superpower shares research-based, practical influence strategies to help you develop yourself as a good influencer within your organization and has been praised by Adam Grant and Seth Godin.

Academic researcher

Her research findings have been published in influential business media such as Harvard Business Review, New York Times, Wall Street Journal, The Economist and Psychology Today.

Professor at Yale

Her popular MBA elective “Mastering Influence and Persuasion” is one of the school’s most sought-after courses.

More From Zoe Chance

Article, Podcast Episode, Interview


5 insights from behavioral science that can make you better at influencing others – Fast Company


Yale professor teaches influence and she says it’s your superpower – NPR


Zoe Chance on Influence, Future of Work – Bloomberg

Meet the other NBF2022 Speakers

Yuval Noah Harari

Historian, Philosopher, and Bestselling Author

The Most Important Skills for the Future of Work

Amy Edmondson

Professor at Harvard Business School

Creating a Fearless Organization

Rutger Bregman

Historian and Author of the Bestsellers Humankind and Utopia for Realists

The ROI of an Optimistic View on People

Erin Meyer

Co-author of the NYT Bestseller No Rules Rules and Professor at INSEAD

Developing a Culture of Innovation, Speed and Agility

Martin Lindstrom

Branding Expert and Bestselling Author

Building a Brand for 2030s

Jitske Kramer

Corporate Anthropologist, Keynote Speaker and Entrepreneur

Building a Future Proof Corporate Tribe

Petter Stordalen

Investor, Hotel Owner, Property Developer, and Environmentalist

How I Lead My Brands Through Crisis

More information

Zoe Chance

Professor of Marketing at the Yale School of Management and Bestselling author of Influence Is Your Superpower

Matching Behaviors and Intentions

More information

Duncan Wardle

2022 Speaker Contest Winner, Former Head of Innovation and Creativity at Disney

Embedding a Culture of Innovation into Everybody's DNA

More information

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