Event Information for NBF 2024 Attendees

25 - 26 September 2024, Messukeskus, Helsinki, Finland

We warmly welcome you to Nordic Business Forum 2024!

On this page, you will find all the relevant information regarding your visit to Nordic Business Forum 2024. Start from the checklist and navigate your way down the page to find all the important information about your upcoming experience with us. Please note that the content is subject to change. We will update the page with more details like venue maps and accurate information closer to the event.

Checklist

Table of Contents

Assigning your ticket(s)

After purchasing your ticket(s), you will receive an email with a link to our Attendee Dashboard in Kongressi. There, you can fill in your attendee information and access and download your ticket. If there are any changes, update your information on the Attendee Dashboard so we can keep you up to date!

Please note that the link to the ticket portal will be emailed to the same email address you have used when booking your ticket. You should find it from your inbox (or spam folder) with “Nordic Business Forum” as the subject line. In case you can’t find your ticket, please contact us.

If you bought multiple tickets, please assign the tickets on the ticket portal Kongressi as soon as possible. This way all attendees will have enough time to inform us of their special diets, and they will be updated on all the relevant event information.

You can find more detailed instructions about assigning tickets from our Frequently Asked Questions. 

Get Your Event Badge(s)

To enter the event, each attendee will need to show their event badge upon arrival at the venue.

You can pick them up either at Messukeskus check-in when arriving for the event or beforehand at the designated pre-check-in.

At Messukeskus

You will be able to collect your event badge from the check-in at Messukeskus when you arrive to the event. You will need your ticket and an ID.

At the Pre-Check-In

You can also get the badge at the Pre-Check-In taking place in Helsinki and Tallinn approximately one week before the event. Exact times & locations TBC closer to the event.

Please bring your ticket and ID with you to receive the badge.

Plan your arrival at the Venue

Nordic Business Forum will be held at Messukeskus Helsinki (Expo & Convention Center), located close to Helsinki’s center with excellent transportation connections. There are two entrances to the venue: the Southern Entrance, which is the main entrance, and the Northern Entrance, which can be accessed from the parking halls.

We highly recommend using public transportation to come to the venue in order to minimize carbon emissions, avoid paying and worrying about parking, and to reduce and avoid traffic.

The doors at Messukeskus will open at 8:45 on the first day and at 7:45 on the second day (Times are subject to change).  Please reserve time for check-in, security check, and dropping off your coat when you plan your arrival time. We also recommend checking the detailed schedule.

  • Train All national and international trains (apart from Allegro trains) stop at Pasila, and it is only a 300-meter walk to the main entrance of the venue.
  • Tram or Bus We recommend using public transportation when possible. We suggest you plan your bus or tram route at hsl.fi
  • Taxi

    To arrange for a taxi, call 0100 0700. The taxi stand at Messukeskus can be found at the main entrance (Southern Entrance).


    During the event ending times on both days, there will be two additional taxi stands:

    1) Next to the Western cloakroom and
    2) Outside of the Northern entrance

    These additional stands are operated by Taksi Helsinki.

  • Plane From Helsinki-Vantaa Airport you can take the I or P train directly to Pasila railway station. Alternatively, you can also grab a taxi from the airport (roughly 15 minutes and 35€).
  • Ferry If you arrive in Helsinki via ferry, we recommend that you either take a taxi or a tram. Both are located in front of the arrival terminal.
  • Car Messukeskus Car Park is accessible at the Northern Entrance of the venue (Ratapihantie 17).

Book your overnight in Helsinki with Scandic

Scandic offers exclusive rates for all Nordic Business Forum 2024 attendees. They have multiple hotels in the city center of Helsinki and surrounding areas, with many options to commute to the event venue.

Our customers are entitled to a 15% discount on Scandic’s Full Flex prices, including breakfast, change, and cancellation free of charge (following each hotel’s policy). Group bookings of more than 10 rooms are priced on a case-by-case basis.

Reservations for Scandic hotels in Finland are done with the client number D000049496 at Scandic’s website

Enter the client number in the “Do you have a reservation code” field.

You can book directly from the hotel in question or from Scandic’s reservation and customer service at +358 200 81800

Scandic offers a 15% discount for individual bookers (less than 10 rooms) in these hotels.

Reservations are made with the corporate ID number 787074950 at IHG website.

The ID number is entered in the “Corporate Special Rate” field under the “Rate Preference” drop-down menu.

Our customers get a 15% discount for individual bookers (less than 10 rooms) at these hotels.

Reservations are made with the corporate ID number D113379134 at Hilton’s website.

The ID number is entered in the “Special Rate” field.

Download the Event & Networking App

Our event and networking app is powered by Brella. You can find a lot of relevant info (agenda, etc.) on the app and it also provides an AI-powered matchmaking feature to book 15-minute meetings with other event guests. Through Brella you have the opportunity to meet with the right profiles among our 7,000 attendees.

In September, around three weeks before the event, you will get an invitation to sign up for Brella. Then we suggest you:

  1. Download the app on Google Play or App Store.
  2. Create your profile or log in to your existing account through the link you will receive via email closer to the event.
  3. Set up your networking profile and book your first meetings.

If you’re having trouble locating an email, search for it using the sender name (Brella | Nordic Business Forum) and email address (noreply@nbforum.fi). Don’t forget to check your spam and promotions folders.

Event Schedule

Day 1
Wednesday, 25 September 2024

10:00

Formerly a professor at Harvard Business School and INSEAD (France), professor Hansen holds a PhD from Stanford Business School, where he was a Fulbright scholar.

His academic research has won several prestigious awards, and he is ranked one of the world’s most influential management thinkers by Thinkers50.

Morten Hansen was also a manager at the Boston Consulting Group, where he advised corporate clients worldwide. Morten travels the world to give keynotes and help companies and people become great at work.

Please note that the session is only for First Class and VIP attendees at the venue. If you want to upgrade your ticket, please contact our customer care. 

11:00

Enjoy food and drinks on us at the networking area

12:45

Will Guidara is the author of the National Bestseller Unreasonable Hospitality, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants.

He is the former co-owner Eleven Madison Park, which under his leadership received four stars from the New York Times, three Michelin stars, and in 2017 was named #1 on the list of the World’s 50 Best Restaurants.

He is the host of the Welcome Conference, an annual hospitality symposium that brings together like minded people to share ideas, inspire one another, and connect to form community.

13:45

Book meetings with Brella and enjoy Live Studio interviews

14:40

Steven Van Belleghem is a customer experience enthusiast, his mission is to inspire companies to become more customer centric.

Steven believes in combining common sense, new technologies, an empathic human touch, playing the long game and taking social responsibility to win the hearts and business of customers over and over again.

Steven is also an entrepreneur (co-founder of inspiration agency Nexxworks and social media agency Snackbytes), an investor in customer experience related companies and an academic (marketing professor at the Vlerick Business School and a guest lecturer at London Business School).

15:25

Formerly a professor at Harvard Business School and INSEAD (France), professor Hansen holds a PhD from Stanford Business School, where he was a Fulbright scholar.

His academic research has won several prestigious awards, and he is ranked one of the world’s most influential management thinkers by Thinkers50.

Morten Hansen was also a manager at the Boston Consulting Group, where he advised corporate clients worldwide. Morten travels the world to give keynotes and help companies and people become great at work.

16:15

Enjoy the catering and conversations, or just relax

17:10

Liz Wiseman is a researcher and executive advisor who teaches leadership to executives around the world. She is the author of New York Times bestseller Multipliers and Wall Street Journal bestseller Impact Players.

She is the CEO of the Wiseman Group, a leadership research and development firm headquartered in Silicon Valley, California. Some of her recent clients include: Apple, AT&T, Coca-Cola, Disney, Google, Meta, Microsoft, Netflix, Nike, Salesforce, Tesla and X.

Liz has received the top achievement award for leadership from Thinkers50 and has been consistently named one of the world’s top 50 management thinkers.

18:00

Adam Grant is an organizational psychologist and bestselling author who explores the science of motivation, generosity, original thinking, rethinking, and potential.

Adam Grant has been Wharton’s top-rated professor for 7 straight years. As an organizational psychologist, he is a leading expert on how we can find motivation and meaning, rethink assumptions, and live more generous and creative lives. He has been recognized as one of the world’s 10 most influential management thinkers and Fortune’s 40 under 40.

​He is the #1 New York Times bestselling author of 5 books that have sold millions of copies and been translated into 45 languages. Adam hosts the TED podcasts Re:Thinking and WorkLife, which have been downloaded over 65 million times. His TED talks on languishing, original thinkers, and givers and takers have over 30 million views. He has received a standing ovation at TED and was voted the audience’s favorite speaker at The Nantucket Project

19:00

Continue networking with other event guests after the main program.

19:00

Enjoy food and drinks with other VIP and First class guests until 22:00. 

Please note that the session is only for First Class and VIP attendees at the venue. If you want to upgrade your ticket, please get in touch with our customer care. 

Day 2
Thursday, 26 September 2024

08:30

Liz Wiseman is a researcher and executive advisor who teaches leadership to executives around the world. She is the author of New York Times bestseller Multipliers and Wall Street Journal bestseller Impact Players.

She is the CEO of the Wiseman Group, a leadership research and development firm headquartered in Silicon Valley, California. Some of her recent clients include: Apple, AT&T, Coca-Cola, Disney, Google, Meta, Microsoft, Netflix, Nike, Salesforce, Tesla and X.

Liz has received the top achievement award for leadership from Thinkers50 and has been consistently named one of the world’s top 50 management thinkers.

Please note that the session is only for First Class and VIP attendees at the venue. If you want to upgrade your ticket, please contact our customer care. 

09:30

Described by Paul Krugman as “[arguably] the greatest central banker of modern times,” Dr. Draghi was President of the European Central Bank (ECB) from November 2011 to November 2019 and is widely credited with saving the Eurozone. Over his eight-year term, the monetary policy of the ECB led the Eurozone into an expansion with the creation of 13 million jobs, and the European stock market rising by two-thirds.

Mario Draghi has been at the center of the most globally impactful economic events of the last four decades, including the 2012 Eurozone crisis, the 2015 Greek Debt Crisis, and Brexit.

Drawing on these extraordinary experiences, Dr. Draghi is among the most well-equipped experts to provide analysis on the future direction of the global economy.

10:25

Sanna Suvanto-Harsaae has been honored as Finland’s most influential woman in business for six consecutive years and named Chairwoman of the Year in Denmark.

Currently, Sanna Suvanto-Harsaae chairs the boards of Finnair, Orthex, Posti Group, BoConcept, and TCM Group, guiding these organizations towards sustained success and innovation.

Her expertise in CEO and Executive Team effectiveness makes her a sought-after speaker, inspiring leaders worldwide with her insights and leadership journey. Sanna Suvanto-Harsaae is a driving force behind corporate excellence and an inspiration to future leaders.

11:05

Enjoy food and drinks on us at the networking area

13:15

Bozoma Saint John is a Hall of Fame inducted Marketing Executive, author, entrepreneur and general badass.

Boz got her start in her marketing career at Spike Lee’s ad agency, SpikeDDB. She then went on to manage brands in the PepsiCo beverages portfolio, before becoming Head of Music and Entertainment Marketing at the CPG giant. After that, she led Global Consumer Marketing at Apple Music & iTunes; before serving as Chief Brand Officer at Uber; she then took on the Chief Marketing Officer role for Endeavor (including WME, IMG, UFC, Miss Universe, 160over90, etc.). Mostly recently, she served as the Global Chief Marketing Officer at the entertainment behemoth, Netflix.

Boz’s work has been lauded and awarded by the industries she’s operated in, including induction into the American Marketing Association Hall of Fame (2022), following induction into the American Advertising Federation Hall of Achievement (2014). Boz is currently named as the #1 Most Influential CMO in the world by Forbes (2021). She’s also been inducted into Billboard’s Women in Music Hall of Fame after making their list of the “Most Powerful Women in Music” for 10 consecutive years (2013-2022) and crowned as the Executive of the Year (2016).

14:05

Meet others, discover partners, or check out Live Studio interviews

15:40

Dr. Brené Brown is a research professor at the University of Houston, where she holds the Huffington Foundation Endowed Chair at the Graduate College of Social Work.

Brené has spent the past two decades studying courage, vulnerability, shame, and empathy. She is the author of six #1 New York Times best sellers and is the host of two award-winning podcasts, Unlocking Us and Dare to Lead.

Brené’s books have been translated into more than 30 languages. Her TED talk on the Power of Vulnerability is one of the top five most-viewed TED talks in the world, with over 60 million views.

16:30

Continue networking with other event guests after the main program. The networking ends at 17:30.

PLEASE BE ADVISED THAT THE SCHEDULE MAY BE SUBJECT TO CHANGE.

During the Event Days

  • Leave your jacket in the cloakroom

    September in Helsinki can be a bit chilly, but inside the venue you will not be cold. Drop your coat, bag, luggage, or any other items at the cloakroom.

    Pro tip: Take a picture of your tag in case you lose it.

  • Follow the keynotes and interviews

    The Main Stage is where you can follow the main keynotes and discussions. During the breaks, we also host interviews with our speakers and event guests at the Live Studio.

    You can find the full schedule for the event days on the agenda page.

  • Take notes We provide you with a notebook and a pen right when you enter the event venue. From the book, you can find a lot of relevant info about the event but also plenty of empty pages to fill during the two event days. After all, you never know when your next big idea will pop in your mind. Read our tips on how to take better notes from our blog.
  • Visit the partner exhibitions

    At the networking area of the event venue, you can meet our official event partners. 

    During the main stage breaks, they have plenty in store for you to discover. We highly recommend visiting their exhibition booths during the event!

  • Network with the other participants

    During the breaks, you have a great opportunity to mingle and meet with the other event participants. Our networking area includes many activities and places to discuss and meet new people!

    With our Brella event and networking app, you can easily schedule 15-minute meetings and start new business relationships right then and there.

  • If you must get some work done Feel free to use one of our acoustic booths if you seek a quiet place to check your emails, attend a meeting, or tick that one thing off the to-do list.

Here you can find the official venue map. We’re excited to provide you with all the essential information you need to navigate our event seamlessly. Our venue is thoughtfully designed to accommodate an inspiring and interactive conference experience. Here’s what you can expect to find on our venue map:

Networking Area: All areas except the Main Stage are considered networking areas. This is the best place to enjoy the breaks, where you’ll find many comfortable places to sit down, discuss with your colleagues, or even work for a bit if necessary. There is also an exhibition held by our partners, who have plenty in store for you to discover.

Info Desks: In case you need any help, our staff is always ready to assist you at the info desks. You can also charge your phone or get assistance regarding the interpretation.

Buffets: At the buffets, you can enjoy our official event lunches, snacks, and beverages. Vegan options are also available at the buffets. Please check the special diets table if you have informed us of any dietary restrictions.

Restaurants & Food Trucks: Some restaurants and food trucks offer a variety of different types of delicacies during the event. You can find fish burgers, Nordic wraps, wild mushroom soup, and more!

Networking Activities: When you book a meeting with another attendee through our event app Brella, you are automatically assigned a meeting table and time at the 1:1 Meeting Tables. At the Extreme Extroverts Area, you can meet new people and discuss topics related to the event theme or anything that interests you.

HS Visio Live Studio: During the Main Stage breaks, you can follow intriguing interviews with our speakers and a selection of our event guests at the Live Studio. The discussion topics include all things business, and you can find an up-to-date agenda on the Brella event app.

First Class Lounge: This is the place for our First Class Guests to enjoy exclusive catering and mingle with one another. Additionally, all of the First Class sessions with speakers will be organized here.

Food & Restaurants

We feel it’s one of our responsibilities to ensure you can keep your energy levels high during the event. Tasty food and non-alcoholic refreshments will be available throughout the two days on our bill.

  • Welcome to a Finnish Taste Tour Autumn is the harvesting season in Finland, which gives us the perfect opportunity to provide you with local delicacies made of fresh ingredients. You’ll find cuisine made of Finnish vendace, beans, roots, berries, and many other local ingredients from the menus. At lunch on the second day, you’ll also find the Nordic Business Forum classic: moose stew.
  • Local and Sustainable Ingredients We want to emphasize local ingredients, so we aim to serve things that grow in Finland. Naturally, drinks such as coffee, tea, and some spices are pretty much impossible to find in the North. But most of the things you’ll find on your plate are from Finland. We prefer sustainable options such as vegetarian food, game meat, or wild fish. Additionally, there is always a vegan option available at all buffets.
  • Finnish Food Culture Finnish culinary culture lies within heritages: old traditions are valued, but we are also interested in new experiences. In the deep North, our cuisine has traditionally been simple and nutritious. Lately, influences from all over the world have shaped our traditions and made the culinary culture in Finland more colorful and sophisticated. Nowadays, we value both simplicity and novelty.
  • Food Trucks At the event, you will find several food trucks serving local street food. Make sure to experience them as well!

Experience Helsinki's Food Scene

To make the most of your time in Helsinki, together with Saku Tuominen (Board Member of the Business Forum Group) we have handpicked a list of popular local restaurants for you to explore. Find hidden gems and indulge your senses on an unforgettable culinary journey. Bon appétit and happy exploring!

Evening Programs, VIP & First Class Extras

  • VIP Evening As part of the event, on the first day, we cordially invite all VIP and First Class guests to attend our VIP evening. This is a great opportunity to network with your peers in a relaxed atmosphere while enjoying delicious food and drinks, all on our bill.
  • VIP Sessions During the event, VIP and First Class customers can enjoy two extra content sessions on the main stage with Morten Hansen and Liz Wiseman. More from the agenda page.

  • First Class Q&A Sessions

    All First Class attendees are welcome to join our Q&A sessions with Bren'e Brown, Adam Grant, Morten Hansen & Steven Van Belleghem. They will take place at the First Class Lounge. The times will updated here closer to the event.

  • First Class Lounge & Catering The First Class attendees are welcome to relax at the First Class Lounge. In the Lounge, you will get the chance to network in a quiet atmosphere and enjoy our First Class Catering.
  • First Class Shuttle First Class attendees can enjoy a ride from their accommodation to the venue (Helsinki area only). The shuttle service is, of course, free-of-charge and provided by our partner Polestar.
  • Upgrade your ticket Interested in these extras? Upgrade your ticket today! Get in touch with our customer care to make the most of your NBF experience.

Accessibility & Interpretation

  • Simultaneous Interpretation

    Professional interpreters from Delingua Language Services offer translations of the main stage presentations into Finnish and Estonian.

    Event guests can access the simultaneous interpretation service for free with the “Interprefy” app. You can download it from Google Play store or Apple App store. The token code is nbforum2024, or nbforumlive2024 if watching the live stream.

  • Parking The lowest P1 level of the car park near the northern entrance has 20 parking spaces marked for the disabled (vehicles with disabled parking permit signs). For free-of-charge usage, the users of disabled parking must declare their vehicle registration plate number at our customer service desks. Also, the hotel parking area is free of charge for disabled persons during the events.
  • Entrances and getting around Taxis are allowed to drive right up to the entrances. All entrances and premises at Messukeskus provide easy access and all floors can be accessed by a lift.

    If you would like to borrow a wheelchair during the event, please contact us in advance.
  • Wheelchair spots at the seminar hall All areas of the event venue are accessible with a wheelchair. We have dedicated spots for wheelchairs in the seminar hall. Please contact our staff (in the signature orange bow ties and scarves) and we’ll guide you to those spots.
  • Physical Assistance If you require physical or personal assistance or will be attending the event with a caretaker (who will still require a separate ticket), please contact us in advance so we can tailor a solution to your specific needs. Guide and assistance dogs are welcome at Nordic Business Forum.
  • Toilets All the floors at Messukeskus have easy-access toilets. Our staff (in the signature orange bow ties and scarves) are happy to point you in the direction of the closest toilets.

    For more information, please contact us or visit the frequently asked questions (FAQ) by Messukeskus.
  • Hearing Impaired At the main seminar hall we have a specific seating row where we have an audio loop (inductive) prepared. Our staff (in the signature orange bow ties and scarves) are happy to help you find the correct seats.

Safety at the Event

  • Health Measures

    As thousands of people are joining us at the event, we want to do our best to ensure everyone stays safe. We encourage you to stay home if you are ill during the event days. If you cannot attend the event live due to illness, you can easily transfer your ticket to a colleague or join us remotely via live stream.

    We also want to encourage practicing good hygiene at the event. We have hand sanitizer easily available and plenty of bathrooms for washing your hands.

  • First Aid First Aid by Finnish Red Cross is on duty the entire time during the event. You can find them from the First Aid point or through any member of our staff. You may also call them directly at +358 40 450 3237. The emergency phone number in Finland is 112.
  • ID and Tickets Please remember to carry your ID with you throughout the event. Also, you should always only use your own event badge. 
  • Code of Conduct All event guests, speakers, partners, and staff are required to uphold our code of conduct as we want everyone to be able to join the event in a friendly and safe environment. We prohibit discrimination of any kind and harassment, bullying, or disrespectful behavior in any form will not be tolerated. Any infractions or violations of this code will lead to immediate expulsion from the event without a refund.
  • Security We have dedicated security staff at the event at all times. Additionally, be prepared for a security check prior to entering the networking area. Furthermore, our staff is there to help you with anything!

How to Continue Learning after the Event?

Getting inspired and learning something new is only the first step. After the event, it’s up to you to turn those insights into action. We want to make it as easy as possible for you to dive back into all the ideas and learnings after the event. Therefore, we provide a few different ways for you to do so:

  • On-demand videos If you miss a part of a keynote during the event—worry not! You can enjoy the recordings of each session for 90 days after the event on our Brella event app. Multiple keynotes over the course of two days can be an intensive experience. So, we highly recommend you to use the opportunity to go back to the sessions one by one after the event to optimize your learning.
  • Executive Summaries We will make written summaries from all the main stage sessions and produce a thorough Executive Summary from these pieces. Additionally, we will prepare short videos that allow you to go back to the key insights of each presentation quickly. We will also provide you with summary slides about the main points from each session. Lastly, Linda Saukko-Rauta will draw visual summaries of each presentation, which we will also send to you after the event. You can download all the previous summaries from here!
  • Social Media Follow us on LinkedIn, Instagram, Facebook, Twitter, and Youtube to get short and long-form business insights weekly. This way, you’ll see quotes, blogs, videos, and more to keep you inspired all year long.

Can't find what you're looking for?

Head over to our frequently asked questions (FAQ) to find out everything that you need to know about attending Nordic Business Forum events. Our customer service is also happy to help you with any additional questions or concerns!

Don't have tickets yet?

Our event is the perfect platform to connect with like-minded individuals and expand your knowledge and skills. So what are you waiting for? Take action and secure your spot today! Tickets are selling fast, and you don’t want to be left out.