In December’s first Leader’s Digest, we take a look at some of the latest insights and trends in marketing.
Top Content Pick
💎 Blog: What type of content is seen as most authentic by consumers? What does cognitive branding mean? Find the answer to these questions in our latest blog post 3 Insights from Consumer Psychology to Marketing.
🗝️ Video: What are some of the key observations our Nordic Business Forum 2022 speakers have had during their careers? What can we learn from them to create a better future? Watch our latest Behind the Keynotes episode to learn more, or read the summary on our blog.
✨ Article: Some of the headlines you might have missed from November are now gathered in Nordic Business Report’s Last Month Today November review.
Our Recommended Source for New Ideas
— What should marketers know about the Metaverse?
The Metaverse is on its way. As our speaker Martin Lindstrom said, it’s not a matter of if, but when. What will this mean for businesses? How will Metaverse change the way businesses operate, sell, and advertise? No one knows for sure yet, but it might be a good idea to stay in the loop.
A good place to start is an article from McKinsey; Marketing in the metaverse: An opportunity for innovation and experimentation. As well as giving 6 reasons for why the Metaverse is here to stay, they explain what is the best way for businesses to approach this new space. “Marketers would be remiss if they didn’t start exploring what the metaverse can offer.”
Stop and Think
“When you’re selling something to somebody, what they want to hear is their part of the story, not yours.” – Tom Peters