Simon Sinek is a trained ethnographer and he´s the author of global bestseller “Start With Why”. He is best known for popularizing the concept of Why and for the talk he gave on the subject that became one of the most watched talk of all time on TED. Simon Sinek was one of the speakers at Nordic Business Forum 2015.

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Leader’s Digest | November 2026
Welcome to the November 2026 edition of the Leader’s Digest, your monthly guide to business leadership. This issue shares several different insights and perspectives on

