Nordic Business Forum 2024 Speaker

Speakers > Will Guidara

Will Guidara

Will Guidara is the author of the National Bestseller “Unreasonable Hospitality”, which chronicles the lessons in service and leadership he has learned over the course of his career in restaurants.

He is the former co-owner Eleven Madison Park, which under his leadership received four stars from the New York Times, three Michelin stars, and in 2017 was named #1 on the list of the World’s 50 Best Restaurants.

He is the host of the Welcome Conference, an annual hospitality symposium that brings together like minded people to share ideas, inspire one another, and connect to form a community.

3 Reasons to Learn from Will

Successful Entrepreneur and Leader

Under Will’s leadership, New York restaurant Eleven Madison Park climbed to the top of the world’s best restaurants list. His innovative hospitality strategy and effective leadership serves as a blueprint for excellence across any customer-focused industry.

Visionary in Hospitality

Will is known for transforming the dining experience at Eleven Madison Park into a world-class destination. His vision about creating unforgettable moments also offers insights into elevating customer service to an art form.

Inspirational Author

As the author of “Unreasonable Hospitality,” Will inspires professionals to rethink the way they host, serve, and build relationships with their customers. His ideas have not only shaped the restaurant industry but also provide valuable lessons in creating meaningful, memorable customer experience for any business.

Will's keynote at Nordic Business Forum 2024

Customer Experience as an Unfair Competitive Advantage

Will explores insights on human connection, being solution-oriented, and unleashing your inner CX expert. You will learn:

  • How Eleven Madison Park became the best restaurant in the world
  • Why you need an unreasonable approach to the pursuit of human connection
  • The unlimited potential of the “one size fits one” strategy

Will Guidara’s keynote will take place on 25 September 2024 in Helsinki, Finland.

Will Guidara

Will Guidara & Nordic Business Forum

Why We Chose Will Guidara

"Customer Experience = Marketing. At least almost. We always want the best ones on each theme and Will is on the top on customer experience. It's not just theory for him but lived experience. He is just fantastic on the stage as well."
Ville Saarikalle
Ville Saarikalle
Head of Speakers Relations, Nordic Business Forum
NBF 2024

Join Europe's Largest Business & Leadership Event

25-26 September 2024 | Messukeskus, Helsinki