In the absence of big budgets, startups have learned how to hack the system to build their companies. The so-called ‘growth hackers’ – hybrids of a marketer and a coder – have disrupted marketing teams. Growth hacking rethinks marketing from the ground up, starting from what Ryan Holiday calls “product-market fit” or PMF.
Ryan Holiday, a leading media strategist and the marketing genius behind American Apparel, acknowledges that growth hacking can be a bit of a buzzword, but explains that he actually sees it as marketing in its purest form. Watch the interview below to learn more.
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About Ryan Holiday
With bestsellers like The Daily Stoic, Ego Is the Enemy, Growth Hacker Marketing, and Perennial Seller, Ryan Holiday is a leading media strategist whose campaigns have been studied by YouTube, Twitter, and Google, and covered in Fast Company, Ad Age, and Gawker. He is the former director of marketing at American Apparel and author of Trust Me, I’m Lying: Confessions of a Media Manipulator, a Wall Street Journal bestseller. “Behind my reputation as a marketing genius,” writes American Apparel founder Dov Charney, “is Ryan Holiday, who I consult often and who has done more for my business than just about anyone.”
Holiday is also the founder of Brass Check Marketing, a strategic marketing and advising firm. Their expertise is behind numerous #1 New York Times bestselling books, including Tim Ferriss’s books The 4-hour Body & The 4-hour Chef, Thrive by Arianna Huffington, and MONEY Master The Game by Tony Robbins.
At Nordic Business Forum Sweden, Holiday will have a VIP session on Perennial Seller Creative Works That Achieve Longevity for VIP guests and a keynote on Growth Hacker Marketing A Primer on the Future of PR, Marketing, and Advertising for the whole audience.
About Nordic Business Forum Sweden
Nordic Business Forum will host its third annual business and leadership conference in Stockholm on 7 May 2019 for 1,200 C-level executives and business owners. Meet and learn from the leading minds: Simon Sinek, Ryan Holiday, Isabella Löwengrip, and Sahar Hashemi.
Every once in a while, any leader needs a break from the day-to-day to discover new business ideas and meet their peers in a beautiful setting. At the event, upgrading your leadership-thinking is guaranteed and meetings with other attendees are easily arranged. We also pride ourselves on excellent customer service and a top-notch speaker lineup. Together, these things have kept people coming back for more.
Nordic Business Forum is Europe’s leading conference series with events in Finland, Sweden, Norway, and Denmark.