Nordic Business Forum 2013 – Vijay Govindarajan

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In December’s first Leader’s Digest, we take a look at some of the latest insights and trends in marketing. Top Content Pick 💎 Blog: What type of content is seen as most authentic by consumers? What does cognitive branding mean? […]

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While mixing psychology and marketing may sound like the beginning of an evil plan to manipulate consumers to buy products, that is not at all what consumer psychology is about. At its best, using consumer psychology insights can help you […]