Vijay Govindarajan on Innovation Mindset – Nordic Business Forum 2013

Professor Vijay Govindarajan visited Nordic Business Forum 2013 and two speeches: one on 3 Box Thinking and the other one on Reverse Innovation. This clip is a part of the speech on Reverse Innovation. More videos at


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Nordic Business Forum 2013 – Vijay Govindarajan


Is It Wise to Internationalize?

Many companies try hard to increase their sales by expanding to new markets. Is it always wise? The answer is no, not always. It is not always reasonable to expand to new markets. The growth might still be much easier […]