21 September 2022 - Helsinki, Finland
Martin Lindstrom
Branding Expert and Bestselling Author
Martin Lindström is recognized as one of the world’s leading business, branding, and culture transformation experts. His cutting-edge research in behavioral psychology and his New York Times-bestselling books are reshaping how organizations approach innovation, culture, and business transformation.
Martin is the founder and chairman of Lindstrom Company, the world’s leading brand and culture transformation group, operating across five continents and more than 30 countries.
Building a Brand for 2030s
A keynote by Martin Lindstrom
During his keynote at Nordic Business Forum 2022, Martin Lindstrom will provide his insights on the following three points:
- A sneak peek into the year 2030
- Life as a consumer in the Web 3.0 world
- How brands will take shape in the future and how this will fundamentally change the way we should build them

Insights on His Keynote
We asked Martin about his thoughts on the upcoming keynote and the event theme future-focused leadership. Find out what he answered here.
Why Should You Listen to Him?
Bestselling Author
Martin is a high-profile speaker and author of seven New York Times best-selling books, translated into 60 languages.
Thought Leader
Martin’s book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published”. His other book, Small Data, was praised as “revolutionary” and about his book Buyology, TIME Magazine wrote: “a breakthrough in branding”.
Business Icon
TIME Magazine has named Martin as one of the “World’s 100 Most Influential People”. Additionally, for three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected him to be among the world’s top 50 management thinkers.
More From Martin Lindstrom
Article, Podcast Episode, Interview
Read
Why Small Data Is the New Big Data – Wharton University of Pennsylvania
Listen
Goodbye Bureaucracy, Hello Common Sense – HBR IdeaCast
Watch
Delving Inside the Consumer’s Mind – WOBI