21 September 2022 - Helsinki, Finland

Martin Lindstrom

Branding Expert and Bestselling Author

Martin Lindström is recognized as one of the world’s leading business, branding, and culture transformation experts. His cutting-edge research in behavioral psychology and his New York Times-bestselling books are reshaping how organizations approach innovation, culture, and business transformation.

Martin is the founder and chairman of Lindstrom Company, the world’s leading brand and culture transformation group, operating across five continents and more than 30 countries.

Building a Brand for 2030s

A keynote by Martin Lindstrom

During his keynote at Nordic Business Forum 2022, Martin Lindstrom will provide his insights on the following three points:

  • A sneak peek into the year 2030
  • Life as a consumer in the Web 3.0 world
  • How brands will take shape in the future and how this will fundamentally change the way we should build them

Insights on His Keynote

We asked Martin about his thoughts on the upcoming keynote and the event theme future-focused leadership. Find out what he answered here.

Why Should You Listen to Him?

Bestselling Author

Martin is a high-profile speaker and author of seven New York Times best-selling books, translated into 60 languages.

Thought Leader

Martin’s book Brand Sense was critically acclaimed by The Wall Street Journal as “one of the five best marketing books ever published”.  His other book, Small Data, was praised as “revolutionary” and about his book Buyology, TIME Magazine wrote: “a breakthrough in branding”.


Business Icon

TIME Magazine has named Martin as one of the “World’s 100 Most Influential People”. Additionally, for three years running, Thinkers50, the world’s premier ranking resource of business icons, has selected him to be among the world’s top 50 management thinkers.


More From Martin Lindstrom

Article, Podcast Episode, Interview


Why Small Data Is the New Big Data – Wharton University of Pennsylvania


Goodbye Bureaucracy, Hello Common Sense – HBR IdeaCast


Delving Inside the Consumer’s Mind – WOBI

Meet the other NBF2022 Speakers

Yuval Noah Harari

Historian, Philosopher, and Bestselling Author

The Most Important Skills for the Future of Work

Amy Edmondson

Professor at Harvard Business School

Creating a Fearless Organization

Rutger Bregman

Historian and Author of the Bestsellers Humankind and Utopia for Realists

The ROI of an Optimistic View on People

Erin Meyer

Co-author of the NYT Bestseller No Rules Rules and Professor at INSEAD

Developing a Culture of Innovation, Speed and Agility

Martin Lindstrom

Branding Expert and Bestselling Author

Building a Brand for 2030s

Jitske Kramer

Corporate Anthropologist, Keynote Speaker and Entrepreneur

Building a Future Proof Corporate Tribe

Petter Stordalen

Investor, Hotel Owner, Property Developer, and Environmentalist

How I Lead My Brands Through Crisis

More information

Zoe Chance

Professor of Marketing at the Yale School of Management and Bestselling author of Influence Is Your Superpower

Matching Behaviors and Intentions

More information

Duncan Wardle

2022 Speaker Contest Winner, Former Head of Innovation and Creativity at Disney

Embedding a Culture of Innovation into Everybody's DNA

More information

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