Seth Godin – Leadership vs. Management – What it means to make a difference

The world-renowned marketing and leadership author Seth Godin talks about the difference between leadership and management, the confusion surrounding them, and why the world needs more leaders. Key Points: • Management works well in terms of increasing economic efficiency and productivity. But, in the face of rapid change, the world needs leadership to get through this stage of unprecedented transformation. • You should strive for excellence. Producing something truly great is the only way to build competitive advantage because sophisticated robots, artificial intelligence, and low-paid labor will handle the trivial job of assuring quality. • You should focus on “soft skills” which are actually “real skills”. Those are the characteristics that differentiate a potential employee from a robot. • Effective leadership can help companies navigate difficulties and failures, and eventually find successful processes to get forward. Questions to consider: • How can you become more of a leader than a manager? • How can you and your organization strive for excellence instead of just quality? • Are you focusing on real skills? • How can you make better processes in order to fail more efficiently? You can also find a written summary of the keynote at #nbforum #nordicbusinessforum #nbf #leadership #management


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