How Marketing Makes or Breaks a Company
To have a chance to interview somebody like Tony Fernandes, Group CEO of AirAsia, requires hard work. This time the effort paid off, as I
Gina-Marie Cheeseman
21.8.2014
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To have a chance to interview somebody like Tony Fernandes, Group CEO of AirAsia, requires hard work. This time the effort paid off, as I
Kai Rinkinen is a pioneer in the online video marketing industry in Finland, having worked with a host of different clients, from the Dudesons to
By Keith Cunningham Tragically, too many business owners have subscribed to the bathrobe theory of business − one size fits all − which says that
What would have happened to Apple if Ken Segall kept on playing drums in rock bands instead of getting into the advertising business? It took
Sweaty Palms? Dry Throat? Sleepless Nights? This might sound like an advert for a new pharmaceutical product, but the reality is that these are
Why do some viral ads manage to spread widely across the web and become such huge success stories? We found four elements that are used
If one thing has become clearer than blue sky, it is the fact that successful young entrepreneurs or managers don’t have time for interviews –
By Ville Saarikalle It has become a clear fact that a great place to work makes good business sense. Henry Stewart, Chief Executive of the
By Andrew Scholfield, Gina-Marie Cheeseman, Hans-Peter Siefen, Jukka Niemelä The Greatest Young Leaders Under the Age of 30 in Northern Europe Similarly to 2012 and
By Keith Silverang “You can’t sell it outside if you can’t sell it inside.” ― Stan Slap. Some see corporate values as a higher form
By Jari Koskinen Due to the fast development of technology and the demand for migration from traditional countries to developing countries, managers need new capabilities
What do you think: can you study to be a leader? Or is it something else? You might have seen leaders and ‘leaders.’ Certainly, great
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