Leadership to the 5th Power
What do you think: can you study to be a leader? Or is it something else? You might have seen leaders and ‘leaders.’ Certainly, great
Jukka Niemelä
21.8.2014
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What do you think: can you study to be a leader? Or is it something else? You might have seen leaders and ‘leaders.’ Certainly, great
By Lauri Järvilehto Motivation is tricky. If you want to coerce another human being into action there are really only two good strategies: threaten her,
For the last twenty years Finland has gained international fame as a technology country. However, the company boards in Finland, as anywhere else in the world, are
Listening and speaking with Sir Ken Robinson it became quite apparent I was not going to be given a formula for the 21st Century business
What do you do when the bottom drops out from your career? How do you cope when all of your plans go up in proverbial
1. It’s all about money. A small local company can’t compete against large global brands with 3 times larger marketing budgets. 2. If marketing is
To have a chance to interview somebody like Tony Fernandes, Group CEO of AirAsia, requires hard work. This time the effort paid off, as I
Kai Rinkinen is a pioneer in the online video marketing industry in Finland, having worked with a host of different clients, from the Dudesons to
By Keith Cunningham Tragically, too many business owners have subscribed to the bathrobe theory of business − one size fits all − which says that
What would have happened to Apple if Ken Segall kept on playing drums in rock bands instead of getting into the advertising business? It took
Sweaty Palms? Dry Throat? Sleepless Nights? This might sound like an advert for a new pharmaceutical product, but the reality is that these are
Why do some viral ads manage to spread widely across the web and become such huge success stories? We found four elements that are used
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