Marketing Made Simple
What would have happened to Apple if Ken Segall kept on playing drums in rock bands instead of getting into the advertising business? It took
Jukka Niemelä
21.8.2014
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What would have happened to Apple if Ken Segall kept on playing drums in rock bands instead of getting into the advertising business? It took
Sweaty Palms? Dry Throat? Sleepless Nights? This might sound like an advert for a new pharmaceutical product, but the reality is that these are
Why do some viral ads manage to spread widely across the web and become such huge success stories? We found four elements that are used
If one thing has become clearer than blue sky, it is the fact that successful young entrepreneurs or managers don’t have time for interviews –
By Ville Saarikalle It has become a clear fact that a great place to work makes good business sense. Henry Stewart, Chief Executive of the
by Kristal Davidson It is not uncommon to call economists and consultants of the likes of Vijay Govindarajan gurus. His opinion and advice is sought
Similarly to 2012, Nordic Business Report continues to follow the example set by its American counterparts and to produce various interesting ranking lists of the
Mr. Hans-Peter Siefen and I had the unique opportunity of interviewing Jack Welch. Expecting to interview a cold-blooded businessman, we were disarmed by his warm
Last year, foreign trade accounted for 40 % of Finland’s GDP. We are a small country with an open economy. We have benefitted greatly from
For the last few years Finland has been desperately searching for “a new Nokia”. We have already seen some successes, for which the companies Rovio
As we know, people commonly avoid sales. Sadly, the entrepreneurs themselves are the best ones to avoid it. It is easy to hire someone else
Wikipedia is a virtual tour de force on the internet. Jimmy Donal Wales, the man who created it in 2001, definitely created magic. On June
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