28 September 2023 - Helsinki, Finland

Francesca Gino

Professor, Author, TedX Speaker

Francesca Gino is an award-winning researcher and bestselling author, whose work centers around why people make the decisions they do at work, and how leaders and employees can lead more productive, creative and fulfilling lives.

She has been honored as one of the world’s Top 40 Business Professors under 40, and one of the world’s 50 Most Influential Management Thinkers by Thinkers 50.

Francesca is the author of the books Sidetracked: Why Our Decisions Get Derailed, and How We Can Stick to the Plan and most recently Rebel Talent: Why it Pays to Break the Rules in Work and Life. Her books have been translated into over a dozen languages.

In addition to research, writing, and teaching, Francesca advises firms and non-profit organizations in areas such as decision-making, leadership, and organizational behavior. Her clients include Bacardi, Disney, Goldman Sachs, and the U.S. Air Force and Navy.

The Most Important Skills for the Future of Work

A keynote by Yuval Noah Harari

During his keynote at Nordic Business Forum 2022, Professor Yuval Noah Harari will discuss the following three points:

  • How our model of work will change within the next years
  • Which skills are required to thrive in the 21st century
  • How new technologies will affect work in the future

Why Should You Listen to Her?

Harvard professor

Francesca is the Tandon Family Professor of Business Administration at Harvard Business School, where she has been teaching for the past 12 years. She has won several awards for her teaching, such as the HBS Faculty Award by Harvard Business School’s MBA Class of 2015.

Best-selling author

Francesca has authored two successful books. Her most recent book “Rebel Talent” ended up on several top 10 lists, such as Forbe’s Top 10 Creative Leadership Books and Inc’s Most Inspiring Books. Her books have been translated into over a dozen languages.


Francesca’s research has been featured in publications such as The New York Times, The Economist, The Wall Street Journal, and Psychology Today. She is also affiliated with the Program on Negotiation at Harvard Law School the Mind, Brain, Behavior Initiative at Harvard, and the Behavioral Insight Group at Harvard Kennedy School.

Get to Know Francesca

Article, Podcast Interview, Keynote


Inclusive Leadership Advice: Get Comfortable With the Uncomfortable – Harvard Business School Working Knowledge


Defusing Your Next Polarized Conversations and How to Find New Breakthroughs in Leadership – The Carey Nieuwhof Leadership Podcast


The Power of Why: Unlocking a Curious Mind – TedX Talks

Meet the other NBForum 2023 Speakers

Patrick Lencioni

Business Management Author

The Teamwork Trifecta

Malala Yousafzai

Activist for Female Education
2014 Nobel Peace Prize Laureate

Creating Change

Tim Ferriss

Entrepreneur, Investor, Author

Discussion on Productivity and Innovation

Rebecca Henderson

Economist and Professor at Harvard Business School

Reimagining Capitalism in a World on Fire

Nicolai Tangen

CEO of Norges Bank Investment Management

Making Sense in a Time of Turmoil

Francesca Gino

Author and Professor at Harvard Business School

Mastering Innovation and Reinvention

Amy Webb

Author and Professor at NYU Stern School of Business

10-Year Forecast

Speaker Contest Winner 2023

Learn more

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