We focus on delivering value in every post we make.
A recent Content Marketing Trends Survey by Ascend2 concludes that content marketing works. The survey also looked at the effectiveness of different content types and
It’s not hard to find a survey where bankers rank poorly on ethics and honesty. It’s also not hard to find organized groups dedicated to
If you recognize yourself as being one of those multitaskers using smartphone, tablet or laptop while watching television, you are well on your way to
The world is constantly changing thanks to technology. Ten years ago Facebook and iPhones didn’t even exist. How can you stand out? How can your
1. It’s all about money. A small local company can’t compete against large global brands with 3 times larger marketing budgets. 2. If marketing is
To have a chance to interview somebody like Tony Fernandes, Group CEO of AirAsia, requires hard work. This time the effort paid off, as I
Kai Rinkinen is a pioneer in the online video marketing industry in Finland, having worked with a host of different clients, from the Dudesons to
What would have happened to Apple if Ken Segall kept on playing drums in rock bands instead of getting into the advertising business? It took
Why do some viral ads manage to spread widely across the web and become such huge success stories? We found four elements that are used
Last year, foreign trade accounted for 40 % of Finland’s GDP. We are a small country with an open economy. We have benefitted greatly from
As we know, people commonly avoid sales. Sadly, the entrepreneurs themselves are the best ones to avoid it. It is easy to hire someone else
by Petri Parvinen Contemporary research on the efficiency and effectiveness of sales hovers above two key questions: adaptive interaction and value added. Researchers and managers
By subscribing to our Leader’s Digest newsletter, you will receive interesting leadership and business lessons directly to your inbox monthly!