Blog Nordic Business Forum Norway 2018

Speaker Spotlight: Alex Osterwalder

To get a peek at the upcoming NBFNorway 2018, we warmly welcome Alex Osterwalder!

Business models and value propositions age faster than ever before, spurred by rapid technological change, increased uncertainty, market volatility and ever-changing customer needs – making business model innovation and value proposition design an essential strategy for driving value-creating growth.

One of the world’s most influential proponents of business model innovation and value proposition design, Alexander (Alex) Osterwalder provides a framework for large companies and startups to innovate by rapidly experimenting with new business models and value propositions. He is the co-founder of Strategyzer, a leading software provider that helps organizations develop growth engines, better customer understanding, more attractive value propositions and powerful business models via online applications and blended online/offline courses.

Osterwalder invented the “Business Model Canvas,” a strategic management tool to design, test, build and manage business models. The tool – successfully used by such leading organizations as Coca-Cola, GE, P&G, Mastercard, Ericsson, LEGO, and 3M – is detailed in his first book, international best-seller “Business Model Generation” (Wiley, 2010). Crafted alongside Professor Yves Pigneur, Osterwalder’s long-time co-author and former Ph.D. supervisor, as well as 470 collaborators from 45 countries, the book was initially self-published in 2009 with an innovative crowd-funded business model. It was named among the 12 best business books of all time by USA Today. More recently, Osterwalder published “Value Proposition Design: How to Create Products and Services Customers Want” (Wiley, 2015), which explains how to gain greater fit between a product and its intended market.

To see what Osterwalder has been up to recently, check out his latest quest for better business models.


We’re excited to learn more from Alex Osterwalder at NBFNorway 2018! If you’d like to hear him and other leaders discuss this year’s theme of lean leadership, be sure to grab your ticket today. Follow us on Facebook and Twitter and #NBFNorway to keep up with our speaker announcements as we get closer to the event!

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