Blog Sustainability

What Cross-Generational Thinking Means to Us

Recently, we have tried to communicate our sustainability efforts better. The next logical step was to publish our sustainability strategy on our website.

On our Sustainability page, you can find out more about our ambition, priorities, and focus areas regarding sustainability. This is, of course, a work in progress, and we will continue to stay alert, stay open to feedback and professional opinions, and iterate our policies accordingly. But the thing that will remain is our ambition: we want to lead by example and keep cross-generational thinking at the heart of our business.

Cross-generational thinking refers to always keeping in mind the next generation, their well-being, and their opportunities to thrive. We want to make sure we leave the planet even better than it was left for us by our parents and grandparents.

“We didn’t inherit this world from our parents, we merely lease it from our children.” -Unknown

Our Sustainability Efforts

Since 2011, we have taken part in a tree-donating initiative. We have helped to plant one tree for every attendee of our main event, Nordic Business Forum. Since 2022 we also started a new initiative for protecting forests and biodiversity. You can read more about the initiative and last year’s tree-planting project here.

By planting new trees and protecting old forests, we want to make sure our children and their children will be able to enjoy the benefits of nature just as we have in our childhood. Not only is forest preservation crucial for the health of our planet, but it’s also critical for the health of human beings.

It takes at least 50 years for most trees to reach maturity. Many trees continue to grow for over a hundred years. Like trees, the consequences of our actions may keep growing for a long time after we are gone. Especially when it comes to the environment, we are unlikely to be the ones to experience the consequences of our choices. Still, we want to make choices that allow for a better future, even if we cannot experience the benefits today.

The earth is not simply an inheritance that we can take for granted and waste. It’s a treasure, and we should treat it as such.


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