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Sukhinder Singh Cassidy Joins NBF 2025

CEO of Xero Sukhinder Singh Cassidy Joins NBF 2025 Lineup

We’re proud to announce that Sukhinder Singh Cassidy, an experienced CEO, entrepreneur, and board member, will take the stage at Nordic Business Forum 2025 in Helsinki this September. This means that our lineup for the event is now complete! You can check the full Main Stage agenda on our website. An Experienced CEO and Entrepreneur Over her 25-year career, Sukhinder has held leadership roles at Google, Amazon, Yodlee, Joyus, and StubHub. She currently serves as CEO of Xero, a fast-growing cloud accounting platform serving over 3 million small businesses worldwide. Since joining in 2022, she has driven significant transformation across Xero’s global operations, leading it to AUD 27 billion in market value. Previously, she led StubHub’s global operations and executed

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Nordic Business Forum 1.6.2025
NBF team leaders and recruited students at NBF 2024

Where the Magic Happens: Inside the NBF Leadership Program

Just a couple of months after riding the high of Nordic Business Forum 2024 and completing two rounds of interviews, I got the call. The kind of call that makes you jump out of your chair, and in my case, left a smile on my face that I couldn’t wipe off for hours. I had been selected as one of the Team Leaders for the next NBF Leadership Program. As a first-year student and just having worked my first NBF event, how was I already stepping into a leadership role? But that’s the magic of Nordic Business Forum: they don’t just look at what’s on paper, they look at who YOU are as a person, and your potential. The Leadership

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Team Leaders 30.5.2025
Speaker and professor Jonah Berger

Create Marketing That Moves: The Science Behind Ideas That Spread

Marketing isn’t just about clever slogans or flashy campaigns—it’s about making ideas move. At Nordic Business Forum 2025, Wharton Marketing Professor Jonah Berger will unpack the science of how to get messages to catch on, whether you’re launching a product, promoting a service, or championing a new idea at work. “There’s a science behind why people talk and why they share,” Jonah explains. “It’s not random, it’s not luck, it’s not chance.” Jonah’s work blends psychology, behavioral economics, and years of research to offer actionable insights for marketers and leaders. In this blog, we explore some of those ideas and how you can use them to make your marketing matter more both externally and internally. The Power of Word of

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Heli Hänninen 26.5.2025

Fredrik Härén: Rethinking Creativity in a World Obsessed with Expertise

At our very first NBF Connect session, The Creativity Explorer Fredrik Härén delivered an energizing and unconventional session that broke away from the typical keynote structure—intentionally so. Rather than offering a fixed speech, Fredrik invited the audience to shape the conversation in real time, demonstrating creativity not just as a subject, but as a living, collaborative act. And that’s the point. Fredrik challenges the whole idea of being a “creativity expert.” Instead, he embraces the role of an explorer—someone who doesn’t claim to have all the answers but is deeply curious about the questions. “An expert knows everything. Who wants to listen to someone who knows everything? An explorer, by definition, knows nothing. An explorer only has questions.” In a

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Heli Hänninen 22.5.2025
April Rinne, Howard Yu, and Risto Siilasmaa in a remote discussion.

Foresight Is a Muscle: 6 Useful Lessons on How to Train It

Ahead of Nordic Business Forum 2025, our co-founder, Hans-Peter Siefen, hosted an online discussion with futurist April Rinne, innovation strategist Howard Yu, and entrepreneur Risto Siilasmaa. They focused on how to strengthen foresight, lead through uncertainty, and build resilience in an era defined by AI and constant change. The conversation, now available on our YouTube channel, delivered not just ideas, but real, usable insights. Below is your practical guide to foresight, drawn entirely from their conversation. 1. Redefining Foresight: It’s Not About Prediction Let go of the crystal ball. Foresight isn’t about guessing the future correctly. It’s about building the ability to notice signals early, prepare for multiple scenarios, and respond with purpose, not panic. As April put it, “We’ve

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Olivia Ojala 20.5.2025
Webinar

How to Lead with Culture and Humanity in the Age of AI

In a time when AI is transforming how we live, work and lead, it’s easy to lose sight of what makes an organization truly successful: its people and culture. This topic took center stage in a recent webinar hosted we hosted with our friends from Oslo Business Forum, featuring Shane McArdle, CEO of Kongsberg Digital, and Gianpiero Petriglieri, Associate Professor at INSEAD. Together, they tackled one big question: How can leaders keep culture alive and human connection intact in the AI era? You can also watch the full webinar on our YouTube channel. Shane McArdle: Embrace the “Brilliant Basics” Shane opened the session with a clear-eyed look at AI’s impact on the workforce. The stats are sobering—up to 80 million

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Heli Hänninen 16.5.2025
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