28 September 2023 - Helsinki, Finland

Sheena Iyengar

Professor, Author, Researcher

Researcher, author, and professor Sheena Iyengar explores the psychology of choice and decision-making, addressing how humans face challenges in a world where they are inundated with options. She leverages neurological and cognitive science to generate, identify, and cultivate innovation in organizations.

Her first book, “The Art of Choosing,” was named to the Financial Times and Goldman Sachs Business Book of the Year Award in 2010, and was ranked #3 on the Amazon.com Best Business and Investing Books of 2010. Currently, Sheena is working on a new book that examines how we understand identity and define what it means to be authentic in a technologically-advanced world.

Sheena also sits on the Board of Advisors for Celectiv, a startup that uses new tools in Artificial Intelligence and Machine Learning to optimize the hiring decision-making process towards candidates that are both highly qualified and also ideally suited to organizational culture, which results in not only better hires but less turnover. 

Think Bigger: Mastering Innovation

A keynote by Sheena Iyengar

During this session, you will learn how to use practical tools to unlock new, efficient avenues for generating, identifying and cultivating the best ideas to creatively problem-solve and innovate.

  • Understanding Decision-Making to Supercharge Innovation
  • Ideas for problem solving
  • Learn practical tools to generating, identifying and cultivating ideas

Why Should You Listen to Her?

Acknowledged Professor

In 2002, Sheena received the Presidential Early Career Award. She has been ranked in Thinkers50, the definitive global ranking of the top 50 business thinkers, and rated one of the World’s Best B-School Professors by Poets & Quants. She has developed and taught courses on a wide variety of topics, including decision making and leadership, globalization, and authenticity. 

Researcher with a Voice

Sheena’s research is regularly cited by The New York Times, The Wall Street Journal, The Economist, The Atlantic, BBC, and NPR. She has also appeared on television programs, including The Today Show, The Daily Show, and Fareed Zakaria GPS

Impactful Speaker

In addition to her research and teaching at Columbia Business School, Sheena frequently speaks to Fortune 500 companies, nonprofits, government bodies, and medical institutions around the world. Collectively, her TED talks have received more than five million views

Get to Know Sheena Iyengar

Article, Podcast, Interview


Brainstorming doesn’t work—here’s a better way to find new ideas – CNBC


Think Bigger with Sheena Iyengar – Thinkers & Ideas


Think Bigger: Sheena Iyengar and Lesley Stahl – Columbia Business School

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