21 September 2022 - Helsinki, Finland

Petter Stordalen

Investor, Hotel Owner, Property Developer, and Environmentalist

Petter Anker Stordalen is a Norwegian investor, hotel owner, property developer, and environmentalist. He is a self-made businessman who started out selling strawberries for his merchant father as a child.

Petter is the CEO and owner of investment holding company Strawberry Group and the owner of one of the largest hotel chains in the Nordics, Nordic Choice Hotels. In 2019, he bought Kämp Collection Hotels in Helsinki, the travel company Tjäreborg, and Sunclass Airlines. The same year he also created Nordic Leisure Travel Group.

How I Lead My Brands Through Crisis

A Keynote and Discussion by Petter Stordalen

During his session at Nordic Business Forum 2022, Petter Stordalen will talk about issues such as:

  • How to lead your team through challenging times
  • How to ensure your brand remains strong
  • What is important for the leaders of tomorrow

Insights on His Keynote

We asked Petter about his thoughts on the upcoming keynote and the event theme future-focused leadership. Find out what he answered here.

Why Should You Listen to Him?

Brilliant Business Mind

The journey from selling strawberries for his father to becoming one of the Nordics’ top business leaders makes Petter a true self-made businessman. Petter is best known for being the owner of Nordic Choice Hotels, which employs 17,000 people. 

Successful Investor

Petter owns Strawberry, a privately held corporation consisting of 11 companies. Through the corporation, he has successfully invested in various fields such as hotels, real estate, finance, art, and sustainable business. 


Through his foundation, Petter has donated to several associations and NGOs especially focusing on the fight against climate change. He believes the ultimate route to success is corporate models where people, planet, and profit are equally important.

Meet the other NBF2022 Speakers

Yuval Noah Harari

Historian, Philosopher, and Bestselling Author

The Most Important Skills for the Future of Work

Amy Edmondson

Professor at Harvard Business School

Creating a Fearless Organization

Rutger Bregman

Historian and Author of the Bestsellers Humankind and Utopia for Realists

The ROI of an Optimistic View on People

Erin Meyer

Co-author of the NYT Bestseller No Rules Rules and Professor at INSEAD

Developing a Culture of Innovation, Speed and Agility

Martin Lindstrom

Branding Expert and Bestselling Author

Building a Brand for 2030s

Jitske Kramer

Corporate Anthropologist, Keynote Speaker and Entrepreneur

Building a Future Proof Corporate Tribe

Petter Stordalen

Investor, Hotel Owner, Property Developer, and Environmentalist

How I Lead My Brands Through Crisis

More information

Zoe Chance

Professor of Marketing at the Yale School of Management and Bestselling author of Influence Is Your Superpower

Matching Behaviors and Intentions

More information

Duncan Wardle

2022 Speaker Contest Winner, Former Head of Innovation and Creativity at Disney

Embedding a Culture of Innovation into Everybody's DNA

More information

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