Intercom Chief Strategy Officer Des Traynor knows a lot about different ways to build a company. Some focus on sales, others emphasize marketing, and a few put their technology first. Today, however, Des points out that we’re living in an era of product-first companies – and that shift in strategy has changed the way we do business.
At Nordic Business Forum 2016, Des spoke to his audience about the ingredients needed to successfully build a product-first company. He did this, quite simply, by observing the common traits that all companies of this type exhibit.
Des Traynor’s Recipe for Success
Des observed that all successful product-first companies…
- have a strong vision
- create a product that’s feasible, desirable and viable
- keep their focus
- capture the value they want to create
- measure their business properly
- and are very patient for growth
Des will be coming back to speak at NBFSweden 2019 about the new techniques that modern day marketers will need to prepare for the next phase of customer relationships. Interested to hear his speech? We’re sold out of tickets but you can purchase one of our handly live stream passes and watch the show live and on-demand for 30 days after airing.
What is new
Sweaty Palms? Dry Throat? Sleepless Nights? This might sound like an advertisement for a new pharmaceutical product, but the reality is that these are common reactions to that work-related illness we all catch at one point in our lives: giving […]
Des Traynor is the co-founder and chief strategy officer of Intercom, a company on a mission to make internet business personal. He launched Intercom in 2011 as the first to bring messaging for sales, marketing, and customer service to one […]