Gary Vaynerchuck
Blog Nordic Business Forum 2016 Past Events

Speaker of the week: Gary Vaynerchuk

Gary Vaynerchuk, the man who builds businesses and someday seeks to buy the NY Jets, will come to convince us why social media shouldn’t be ignored by the businesses of today.

Vaynerchuk is an entrepreneur, investor, author and public speaker, who started his career from his parents wine business. He grew the Wine Library company from $3M to $60M in only 5 years. The reason for his success was a combination of e-commerce, email marketing and effective pricing strategy. Vaynerchuk also mastered the then alternative marketing tools such as Youtube and Google Adwords in order to grow the Wine Library e-commerce business.

Due to his interest in the marketing world, in 2009 he started VaynerMedia, a full-service digital agency with his brother AJ Vaynerchuk. He now runs the company that currently employs around 650 people in the U.S. and the UK and is guiding companies like GE, Pepsi-Co, Budweiser and Spotify. In a nutshell, VaynerMedia helps companies to tell their stories and engage with their audience in social media.

In addition, Vaynerchuk is a venture capitalist and an angel investor and has invested in companies like Twitter, Facebook and Uber. In 2014, he started a $25M investment fund called Vayner/RSE, through which he now makes his investments. The fund invests in numerous companies and focuses on first round financing and incubation.

Vaynerchuk’s passion towards social media can be seen through his engaging activity in numerous different platforms. In 2014, he started his personal Youtube show and has until now made over 220 episodes. In the #AskGaryVee show, Vaynerchuk answers people’s questions about e.g. marketing, social media and entrepreneurship. The show has been a huge success around the world.

The modern marketing guru is also an author and till now has written 4 best-selling books. His newest book #AskGaryVee: One Entrepreneur’s Take on Leadership, Social Media, and Self-Awareness is the product of his answers to questions on his Youtube show. As the title implies, the book covers topics such as entrepreneurship, leadership, marketing and social media.

At Nordic Business Forum 2016, Vaynerchuk will be speaking under the theme of Marketing.

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