28Sep2016
Hot Seat Session to Replace Anita Krohn Traaseth
by: Nordic Business Forum
Hot Seat Session with Frida Boisen and Pia Kalsta will replace Anita Krohn Traaseth at Nordic Business Forum 2016.
The two powerful women of media publishing, Frida Boisen, Head of Digital and VP of Bonnier Media, and Pia Kalsta, CEO of Sanoma Media Finland, take on the challenge and climb on the Nordic Business Forum stage to address the question “Are we dead?” in a Hot Seat Session moderated by Professor Alf Rehn.
The session takes place right after marketing professor Scott Galloway’s presentation “The Death of The Advertising Industrial Complex” and is expected to be a great discussion where Boisen and Kalsta, the two leaders of the biggest media companies of the Nordics, meet head on with Galloway’s predictions and address the burning questions about the current state of the media industry.
Unfortunately, Anita Krohn Traaseth had to cancel her participation in the event due to overlapping engagement.
