Blog Nordic Business Forum 2019

Micael Hermansson at the Speaker Contest 2019

Micael Hermansson competed in the Speaker Contest 2019, making it to the final round of the contest on May 23rd, 2019.

Micael Hermansson: The ABCs of Creative Communication – from Micro-Lessons to Macro-Changes

Key messages:

  • Learning is something that can and should be fun – from the classroom to the office, we have to put in the effort to make it an enjoyable experience.
  • Effective communication stimulates the hippocampus in the brain. Peak performance in the brain can be triggered by the right environment and communication style.
  • Plan out your communication with a clear structure: clue + (micro)lesson, followed by encouraging your audience to retell the story. Starting with a clue will help guide your audience, make them stay sharp, and they will be engaged with the message.
  • Use storytelling to make your message more powerful. Studies have shown that stories are one of the most effective ways of getting people to both learn and remember lessons longterm.
  • Keep your stories short! Your audience may have a short attention span, so you can’t waste time with boring details.
  • Do something memorable, whether it’s in the way that you tell your story or show your personality.

The bottom line? Knowledge can be fun.

About Micael Hermansson

Micael Hermansson is an entrepreneur, speaker, and educator. With a background in teaching and education, Micael has made it his mission to inspire people to become better communicators and masters in the art of presenting. He has created a “learning and motivation concept” that is rooted in the Swedish school system and can be applied to businesses and companies all over the world. Using a microlesson formula, Micael explains that we need to pay attention to how the brain listens, learns, and remembers information (and how it can get bored and disinterested). By challenging the traditional and often unsuccessful ways of learning, Micael points towards a new roadmap of communication where business leaders can communicate smartly, efficiently, and effectively.

Speaker Contest 2019

We hosted the second edition of the Speaker Contest in 2019, in which we hoped to discover ingenious talent, innovative concepts, and intriguing perspectives from professionals and first-timers alike. Over 180 people applied for the contest, 24 made it to the qualifiers in Helsinki, Stockholm, and Oslo, and six finalists competed on the 23rd of May, 2019, to win €30,000 and a spot in the speaker lineup for Nordic Business Forum 2019The winner was Anssi Rantanen.

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